Online platform launched in 2007, Ixigo is where one can find all resources needed for travelling. Flights, trains, buses and hotels; with the exclusion of car rental services; everything found on the website is an aid to an unfamiliar, young traveller for travels. Certainly, Ixigo’s services might have been required the most by those…
Remember Super Mario and the days you spent together to save Princess Toadstool? Mario has since then become the face of Nintendo. But, where did it all start? Dive in to know it all!
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The month of December is known more for its association with Christmas or Hannukah and the giddy vibes with the onset of a new year, rather than being the 12th month of the Gregorian calendar. And, as it is with most holidays, with close…
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The familiar and notable vacation rental company, Airbnb launched a new ad. Recognisably known, “Strangers” is probably for people who haven’t registered themselves as hosts on the site, perhaps because of their reluctance to engage with strangers. What “Strangers” says Supposed to be terrorising…
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In August of 2020, Olay had introduced a campaign focused on bridging the gap between women and men in STEM. They made a campaign that focused on the inherent sexism in STEM fields that presumably don’t employ enough women in those areas. It should…
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Animation has been largely associated with video games and kids’ content. The world of advertising is mostly out-of-touch with this idea of the use of animation in ads. However, animations need to be used as the vehicle of storytelling in ads more often and…
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The Perfect Christmas Ad The essence of the advertisement Since the American microblogging website is themed around the colour blue; the animated ad is also made with the same colour palate. Most of the characters and background take on good variations and contrasts of…
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Checkers Sixty60; the 60-minute grocery delivery service available in South Africa has brought a remake of the famous children’s Christmas song for this year of Christmas. Dan Mace; the Cannes awarded director, who also happens to be quite young and famous in his line…
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Canal+ is a French premium broadcasting platform where almost all foreign films are available in French dub or French sub. Together with Kad Merad, they have made several adverts to promote their services; each of them, quite interesting in their own way. The most…
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Many virtual assistants have a female voice. Think of pre-existing examples: Alexa, Siri, Google Assistant, Cortana or more. This might have shaped an unconscious belief of what a virtual assistant should be like. Research from Wired shows that this has been done on purpose…
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An animated ad from Cred which was released recently featured 2 famous and beloved children’s characters: Chacha Choudhary and Suppandi. Both of them are iconic Indian comic book characters known for their unique identities. Not an ad? Even though Cred titles this “Not an…
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