Placement Marketing Gone Wrong: Ronaldo's Snub At Coca-Cola
Ronaldo in a recent presser removed the coke bottles placed in front of him and instead chose water. The snub cost the coke giant 4 billion USD in market value…
Latest
Trending
His father started as a vegetable oil producer and he diversified the business to the IT industry. This is the story of Azim Premji and his overwhelming efforts to guide the company to emerge as a world leader in the software industry.
Read More
Apple’s WWDC Event kicks off with exciting reveals. CEO Tim Cook and big executives have revealed new upgrades in the Keynote, including FaceTime, MacOS Monterey, Apple WatchOS 8, and more.
Read More
Campaigns that align themselves with Pride often come off as performative and inauthentic. Here are a few that don’t fall in that trap and perfectly capture the spirit of pride
Read More
The influence of Korean culture has spread through the corners letting brands buy into the wave and entice the global audience. This article takes note of some famous brands who have either collaborated with Korean celebrities or have promoted the influx of the Korean wave through their campaigns.
Read More
Pepsi’s new ads take a clever dig at Coca-Cola and encourage people to have Pepsi. In the #BetterWithPepsi campaign, Pepsi claims that burgers taste better with Pepsi instead of coke.
Read More
Lego has unveiled a Friends Reunion themed lego set to celebrate the release of the reunion episode and an LGBTQ themed lego set ahead of the upcoming Pride Month in June
Read More
A video streaming platform by profession, gearing up the curious onlookers by passion. Their campaigns have left an overwhelming mark on the skin of internet legions and can sweep all awards at creativity.
Read More
Tesla’s unconventional approach to marketing amplifies the buzz surrounding their brand. Their marketing relies heavily on word of mouth, Elon Musk’s eccentric appeal as CEO and their position as an environmentally conscious company.
Read More
CoinDCX launched the Bitcoin Liya Kya Campaign to promote the cryptocurrency asset class and encourage Indian users to invest in them, particularly bitcoin.
Read More
Intel brings back Justin Long, the “I’m a Mac” actor to take a jab at Apple’s Macbooks. The ‘Get A Mac’ ads from Apple were very famous in the late 2000s. Among other things, Justin is seen making fun of Apple’s poor support for 2-in-1 devices or the Macbooks’ poor gaming capabilities. However, a large chunk of the community found the ads to be distasteful.
Read More