Barbie’s Insanely Viral Marketing: How Barbie Collaborations Took Over the World

8 mins read

Barbie, the iconic doll that has shaped childhoods for generations, has once again taken the world by storm. But this time, it’s not just about the doll itself; it’s about the power of brand collaborations that have turned Barbie into a viral sensation. From fashion and beauty to food and home decor, Barbie’s presence seems to be everywhere this summer, thanks to the upcoming movie.

The Rise of Barbiecore and the Movie Mania

With the recent release of the Barbie movie, starring Margot Robbie and a star-studded cast, Barbie has experienced a resurgence in popularity, giving birth to the trend of “Barbiecore.” This aesthetic has inspired fashionistas and celebrities alike, leading to a plethora of Barbie-branded collabs hitting the market, each with its unique touch of pink-infused glamour.

The Never Ending List Of Barbie Collabs:

Béis x Barbie The Movie

Source: Béis

The collaboration between Béis and Barbie brings a touch of chic and vivid pink to travel essentials, adding a pink flair to your jet-set-go life.

Primark’s Barbie® Capsule Collection

Source: Primark

Primark’s Barbie Capsule Collection has it all – swimsuits, neon separates, pajamas, and accessories. It’s a Barbie paradise that won’t break your bank.

SMASH + TESS x Barbie

Source: Smash + TESS

This collection is all about Barbie-themed basics that are perfect for mixing and matching. Plus, it’s ethically made – something Barbie herself would totally approve of.

Alex and Ani x Barbie

Source: Alex and Ani

Alex and Ani’s jewelry collection will add just the right amount of Barbie sparkle, making it a perfect complement to any outfit. 

Barbie X Cotton On

Source: Cotton On

Show off your vintage Barbie street cred with the retro moto jacket and other nostalgia-packed pieces. The Barbie X Cotton On line lets you rock the past in style.

Burger King x Barbie

Source: Burger King

The Barbie-themed bacon cheeseburger with its mysterious pink sauce adds a fun twist to the fast-food experience, although its available only in Brazil.

Barbie and Joybird

Source: Joybird

The Barbie magic continues with Joybird’s responsibly sourced furniture collection which offers a sophisticated and grown-up take on the Barbie Dreamhouse theme.

Barbie X Tangle Teezer

Source: Tangle Teezer

Tangle Teezer’s Barbie brushes provide practical solutions while tapping into the sentimentality of childhood memories. Barbie-approved and curly-hair friendly – a dream come true!

Barbie X Crocs

Source: Crocs

Crocs are inescapable, so why not embrace the divisive shoes in shades of Barbie pink? The platform jelly Mega Crush Sandal is too cute to resist.

Barefoot Dreams x Barbie

Source: Barefoot Dreams

The Barefoot Dreams collection offers cozy and soft pink sweats, robes, and pullovers that exude comfort and style.

Barbie X Boohoo

Source: Boohoo

Boohoo’s Barbie collection is all about celebrating everyone – with sizes 0-24. This collection will make your heart sing.

Barbie X Superga

Source: Superga

The collection features casual yet stylish sneakers, capturing the essence of Barbie’s allure. While some sneakers are already sold out, you can still get your hands on some casual chic kicks from this collection. 

Pinkberry’s Barbie Land Berry Pink

Source: Pinkberry

Savor the taste of Barbie in every spoonful with Pinkberry’s Barbie Land Berry Pink flavor. It’s a delicious blend of strawberry, dragonfruit, and edible glitter – a party in a cup.

Barbie X Fossil

Source: Fossil

Show off your Barbie pride every day with Fossil’s luxe leather goods and watches. It’s Barbie magic without being over the top.

Forever 21 X Barbie Collection

Source: Forever 21

Forever21’s Barbie collection includes actual Barbie dolls along with fun graphic tees, swimwear, and on-theme accessories.

Homesick’s Barbie Dreamhouse Candle

Source: Homesick

Transport yourself to Barbie’s Dreamhouse with scents of sandalwood, velvet, and pink jasmine. The perfect way to relive the magic of your childhood.

Gap X Barbie

Source: Gap

The Gap X Barbie Collection has something for everyone – kids, adults, and even pets! Show off your Barbie pride with tees, totes, and comfy separates.

Canada Pooch’s Barbie Collection

Source: Canada Pooch

Canada Pooch’s Barbie Collection features pet attire and toys in signature pink prints that cater to Barbie enthusiasts and their furry friends.


Source: FUNBOY

Live like Malibu Barbie with FUNBOY’s Barbie-branded pool float collection. From yachts to surfboards, the pool floats have got it all.

Barbie X MeUndies

Source: MeUndies

Get cozy with Barbie-themed undies featuring rollerblades, disco balls, and swirled patterns. It’s comfort with a splash of attitude.

Barbie X NYX Cosmetics

Source: NYX Cosmetics

NYX Cosmetics’ vibrant Barbie collection offers lip butters and shadow palettes that capture the technicolor essence of Barbie.

Barbie X Kitsch

Source: Kitsch

Kitsch’s Barbie-bright accessories, including Satin pillowcases and silky scrunchies in Barbie-bright colors and prints that will have you living your Barbie fantasy.

Barbie X Ruggable Collection

Source: Ruggable

Ruggable’s washable area rugs feature soft pinks and chic chevron patterns, bringing a touch of Barbie-inspired decor to homes.

Barbie The Movie X Impala Skate

Source: Impala Skate

Skate back to the 90s and relive the viral sensation with retro rollerblades, athletic gear, and Barbie-branded socks. 

CHI X Barbie Totally Hair Collection

Source: CHI

Create iconic Barbie hair with hot tools and a travel case inspired by the bestselling “Totally Hair” Barbie from 1992.

Barbie X ALDO

Source: ALDO

ALDO’s collection of accessories, heels, and sneakers lets you flaunt your Barbie style without holding back. Cute, affordable, and pink.

Barbie X MOON Oral Care

Source: MOON Oral Care

Complete your Barbie look  with MOON’s electric toothbrush and whitening toothpaste – both in dazzling pink.

Barbie X Hot Wheels X rue21

Source: Hot Wheels

This extensive three-way collab appeals to nostalgia with throwback vibes, available online and in-store.

Barbie X Swoon

Source: Swoon

Barbie-inspired pink lemonade with zero sugar supports a charitable cause through the Dream Gap Project.

Barbie By PacSun

Source: PacSun

The ’90s-inspired collection includes tees, swimwear, and denim separates that tap into the essence of Malibu Barbie.

Barbie X Hally Shade Stix

Source: Hally Hair’s Stix

Hally Hair’s Shade Stix offer temporary, Barbie-approved hair colors for the adventurous at heart.

Show Me Your Mumu X Barbie

Source: Show Me Your Mumu

The Barbie Babe One Piece is absolutely adorable, and the collection offers cute swimwear, activewear, dresses, and separates.


Barbie’s brand collaborations have undoubtedly struck a chord with fans, offering a diverse range of products that cater to different tastes. The Barbie marketing team definitely deserves a raise for delivering such a diverse and wide array of brand collaborations.