Barbie, the iconic doll that has shaped childhoods for generations, has once again taken the world by storm. But this time, it’s not just about the doll itself; it’s about the power of brand collaborations that have turned Barbie into a viral sensation. From fashion and beauty to food and home decor, Barbie’s presence seems to be everywhere this summer, thanks to the upcoming movie.
The Rise of Barbiecore and the Movie Mania
With the recent release of the Barbie movie, starring Margot Robbie and a star-studded cast, Barbie has experienced a resurgence in popularity, giving birth to the trend of “Barbiecore.” This aesthetic has inspired fashionistas and celebrities alike, leading to a plethora of Barbie-branded collabs hitting the market, each with its unique touch of pink-infused glamour.
The Never Ending List Of Barbie Collabs:
Béis x Barbie The Movie
Source: Béis
The collaboration between Béis and Barbie brings a touch of chic and vivid pink to travel essentials, adding a pink flair to your jet-set-go life.
Primark’s Barbie® Capsule Collection
Source: Primark
Primark’s Barbie Capsule Collection has it all – swimsuits, neon separates, pajamas, and accessories. It’s a Barbie paradise that won’t break your bank.
SMASH + TESS x Barbie
Source: Smash + TESS
This collection is all about Barbie-themed basics that are perfect for mixing and matching. Plus, it’s ethically made – something Barbie herself would totally approve of.
Alex and Ani x Barbie
Source: Alex and Ani
Alex and Ani’s jewelry collection will add just the right amount of Barbie sparkle, making it a perfect complement to any outfit.
Barbie X Cotton On
Source: Cotton On
Show off your vintage Barbie street cred with the retro moto jacket and other nostalgia-packed pieces. The Barbie X Cotton On line lets you rock the past in style.
Burger King x Barbie
Source: Burger King
The Barbie-themed bacon cheeseburger with its mysterious pink sauce adds a fun twist to the fast-food experience, although its available only in Brazil.
Barbie and Joybird
Source: Joybird
The Barbie magic continues with Joybird’s responsibly sourced furniture collection which offers a sophisticated and grown-up take on the Barbie Dreamhouse theme.
Barbie X Tangle Teezer
Source: Tangle Teezer
Tangle Teezer’s Barbie brushes provide practical solutions while tapping into the sentimentality of childhood memories. Barbie-approved and curly-hair friendly – a dream come true!
Barbie X Crocs
Source: Crocs
Crocs are inescapable, so why not embrace the divisive shoes in shades of Barbie pink? The platform jelly Mega Crush Sandal is too cute to resist.
Barefoot Dreams x Barbie
Source: Barefoot Dreams
The Barefoot Dreams collection offers cozy and soft pink sweats, robes, and pullovers that exude comfort and style.
Barbie X Boohoo
Source: Boohoo
Boohoo’s Barbie collection is all about celebrating everyone – with sizes 0-24. This collection will make your heart sing.
Barbie X Superga
Source: Superga
The collection features casual yet stylish sneakers, capturing the essence of Barbie’s allure. While some sneakers are already sold out, you can still get your hands on some casual chic kicks from this collection.
Pinkberry’s Barbie Land Berry Pink
Source: Pinkberry
Savor the taste of Barbie in every spoonful with Pinkberry’s Barbie Land Berry Pink flavor. It’s a delicious blend of strawberry, dragonfruit, and edible glitter – a party in a cup.
Barbie X Fossil
Source: Fossil
Show off your Barbie pride every day with Fossil’s luxe leather goods and watches. It’s Barbie magic without being over the top.
Forever 21 X Barbie Collection
Source: Forever 21
Forever21’s Barbie collection includes actual Barbie dolls along with fun graphic tees, swimwear, and on-theme accessories.
Homesick’s Barbie Dreamhouse Candle
Source: Homesick
Transport yourself to Barbie’s Dreamhouse with scents of sandalwood, velvet, and pink jasmine. The perfect way to relive the magic of your childhood.
Gap X Barbie
Source: Gap
The Gap X Barbie Collection has something for everyone – kids, adults, and even pets! Show off your Barbie pride with tees, totes, and comfy separates.
Canada Pooch’s Barbie Collection
Source: Canada Pooch
Canada Pooch’s Barbie Collection features pet attire and toys in signature pink prints that cater to Barbie enthusiasts and their furry friends.
Barbie X FUNBOY
Source: FUNBOY
Live like Malibu Barbie with FUNBOY’s Barbie-branded pool float collection. From yachts to surfboards, the pool floats have got it all.
Barbie X MeUndies
Source: MeUndies
Get cozy with Barbie-themed undies featuring rollerblades, disco balls, and swirled patterns. It’s comfort with a splash of attitude.
Barbie X NYX Cosmetics
Source: NYX Cosmetics
NYX Cosmetics’ vibrant Barbie collection offers lip butters and shadow palettes that capture the technicolor essence of Barbie.
Barbie X Kitsch
Source: Kitsch
Kitsch’s Barbie-bright accessories, including Satin pillowcases and silky scrunchies in Barbie-bright colors and prints that will have you living your Barbie fantasy.
Barbie X Ruggable Collection
Source: Ruggable
Ruggable’s washable area rugs feature soft pinks and chic chevron patterns, bringing a touch of Barbie-inspired decor to homes.
Barbie The Movie X Impala Skate
Source: Impala Skate
Skate back to the 90s and relive the viral sensation with retro rollerblades, athletic gear, and Barbie-branded socks.
CHI X Barbie Totally Hair Collection
Source: CHI
Create iconic Barbie hair with hot tools and a travel case inspired by the bestselling “Totally Hair” Barbie from 1992.
Barbie X ALDO
Source: ALDO
ALDO’s collection of accessories, heels, and sneakers lets you flaunt your Barbie style without holding back. Cute, affordable, and pink.
Barbie X MOON Oral Care
Source: MOON Oral Care
Complete your Barbie look with MOON’s electric toothbrush and whitening toothpaste – both in dazzling pink.
Barbie X Hot Wheels X rue21
Source: Hot Wheels
This extensive three-way collab appeals to nostalgia with throwback vibes, available online and in-store.
Barbie X Swoon
Source: Swoon
Barbie-inspired pink lemonade with zero sugar supports a charitable cause through the Dream Gap Project.
Barbie By PacSun
Source: PacSun
The ’90s-inspired collection includes tees, swimwear, and denim separates that tap into the essence of Malibu Barbie.
Barbie X Hally Shade Stix
Source: Hally Hair’s Stix
Hally Hair’s Shade Stix offer temporary, Barbie-approved hair colors for the adventurous at heart.
Show Me Your Mumu X Barbie
Source: Show Me Your Mumu
The Barbie Babe One Piece is absolutely adorable, and the collection offers cute swimwear, activewear, dresses, and separates.
Conclusion
Barbie’s brand collaborations have undoubtedly struck a chord with fans, offering a diverse range of products that cater to different tastes. The Barbie marketing team definitely deserves a raise for delivering such a diverse and wide array of brand collaborations.
