In 2022, Apple’s ad, “The Greatest” made global waves by featuring people with disabilities to showcase technology’s impact on their lives.
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Surreals eye-catching billboard ads have gone viral on the internet, featuring celebrity endorsements that aren’t quite what they seem.
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Campaigns that align themselves with Pride often come off as performative and inauthentic. Here are a few that don’t fall in that trap and perfectly capture the spirit of pride
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MTV India and Ogilvy have teamed up to launch memory karoke to aid Alzheimer’s Patients in better remembering important details of their lives
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Take a look at how the new interactive website for the Matrix Resurrections gives fans a wholly unique and divergent look at the film
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Read about Coca-Cola’s extensive multichannel campaign about the new Coca-Cola Zero Sugar
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Take a look at some of the most enthralling Independence Day ads from Bajaj, Vivo and Parle-G
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OkCupid’s new global campaign champions inclusion and diversity stating that the platform is the right choice for every single person despite their political or personal beliefs.
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Apple’s Shot On iPhone is one of the best User-generated-content campaigns in recent years. With 15 million posts on Instagram alone, the campaign has cemented itself as one of the greatest examples in UGC. It promotes the iPhones by showcasing their amazing cameras.
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Looking at iconic commercials from the 1980s from Apple, Wendys, Pepsi, Nescafe and Chewits
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TikTok is now allowing brands to sponsor posts after they’ve been published. The aim is to make ads and original content more seamless.
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Netflix is expanding their content offerings by creating a new programming genre that include interactive video games
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