Campaigns that align themselves with Pride often come off as performative and inauthentic. Here are a few that don’t fall in that trap and perfectly capture the spirit of pride
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As that hot (or cold) cup continues to inspire you, here we revisit Nescafe’s warmest campaigns that motivated the marketing world.
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Emojis are fun, relatable, and easy to consume. Brands are making marketing fun by embracing the power of emojis. Find out how these popular brands have aced the game.
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Animation can never go out of trend, and the creative muscles of brand makers continue to deliver surprising adverts. Discover how your favorite brands have stunned the world using the power of animation.
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Experiential Campaigns are an opportunity for consumers to engage directly with the brand, and they’ve never turned out tedious. So, we’ve curated an exciting list of events you cannot help but be curious about!
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It’s the 25th year of Pocket Monsters! We are thrilled to experience the upcoming events ahead. Before that, let’s revisit the phenomenon- Pokémon!
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What can Bollywood teach you about marketing? Keep reading to find out!
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You know the ‘boy who lived, but do you know how the boy became a global brand? This is the marketing story of the billion-dollar franchise Harry Potter.
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Money Heist, a fan favorite show on Netflix has taken things far and beyond when it comes to promoting their show; way back from Season 3.
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Remember Super Mario and the days you spent together to save Princess Toadstool? Mario has since then become the face of Nintendo. But, where did it all start? Dive in to know it all!
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In August of 2020, Olay had introduced a campaign focused on bridging the gap between women and men in STEM. They made a campaign that focused on the inherent sexism in STEM fields that presumably don’t employ enough women in those areas. It should be duly noted that the following paragraphs have been written with a focus on one individual take on OLAY’s campaign and isn’t backed by research but rather personal experiences of one’s background during their course of learning in the area of one STEM field. Any logic narrated further to understand and deconstruct OLAY’s strategy is also
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Halloween has its origins in Irish culture, dating back to the Celts who resided in Brittany, Wales, Ireland and the Scottish Highlands. The day actually celebrated as Samhain (pronounced sow-in); was a mark of the day when summer and the harvest ended, and dark, cold winters began; often associated with death. The night of October 31st was observed as the night before the new year. This is when the boundary between living and dead became blurred and ghosts entered the human world. People dressed as ghosts to blend themselves among the other-worldly beings. This Irish traditional festival was bought to
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