Zomato, India’s beloved food ordering and delivery platform, made a significant impact in a groundbreaking move. The company teamed up with the highly anticipated Hollywood film, ‘Spider-Man: Across the Spider-Verse,’ marking the first-ever integration of an Indian company in a major Hollywood blockbuster.
Zomato’s Unforgettable Appearance in ‘Spider-Man: Across the Spider-Verse’
As you watch Pavitr Prabhakar, your friendly neighbourhood Spiderman, swinging through the vibrant streets of Mumbattan, suddenly the iconic Zomato logo captures your attention on the silver screen. Zomato made a special appearance during a crucial moment in the film, creating a buzz of excitement among food enthusiasts and movie buffs alike. Its billboards were featured in the colourful city of Mumbattan, as the character of Miles Morales is fighting the movie’s villain.
Source: Twitter
Milestone Collaboration Between An Indian Brand and International Entertainment
Sony Pictures Entertainment India, the creative minds behind this cinematic masterpiece, spared no effort to ensure an unforgettable experience with this Spidey adventure. With plans to double the screen count compared to the first Oscar-winning ‘Spider-Man: Into the Spider-Verse,’ audiences all over India had even more opportunities to immerse themselves in this electrifying film.
Shony Panjikaran, the General Manager and Head of Sony Pictures Releasing International, India, expressed his enthusiasm, stating, “‘Spider-Man: Across the Spider-Verse’ has been creating a lot of buzz in India with multiple milestones, including a first time ever 10 language theatrical release, and a collaboration with Indian cricketer Shubman Gill for the voice of Indian Spider-Man. Zomato has always been in the forefront of innovations, for its services as well as marketing. We are proud of this association and are delighted to have formed such an exclusive and never done before collaboration in India.”
Sahibjeet Singh Sawhney, Zomato’s Marketing Head, echoed the sentiment, “At Zomato, we believe in moving onwards and upwards. Today, we are excited to tell you about our next stop i.e. Hollywood! You will see Zomato in the movie Spider-Man: Across the Spider Verse, releasing on 1st June. It’s a one-of its kind integration – for the first time an Indian company will be showcased in a Hollywood film, globally. Thanks to the Indian arm of Sony Pictures Releasing International for the collaboration. The efforts of their team over the years have been noteworthy in making Spider-Man one of India’s favourite superheroes. Do watch the movie and enjoy the action.”
Zomato’s Whirlwind of Promotional Activities
To celebrate this groundbreaking collaboration, Zomato prepared a delectable feast of promotional activities. From eye-catching billboards and sky buses in Bangalore, Kolkata, Delhi, and Mumbai to a dedicated Spider-Man crystal on the Zomato app and animated videos across various digital platforms, Zomato left no stone unturned to immerse fans in a whirlwind of excitement.
‘Spider-Man: Across the Spider-Verse’ had already cast its web of unparalleled anticipation. With a release in ten languages in India, audiences experienced the Spider-Verse universe like never before. Adding to the excitement was the introduction of the Indian Spider-Man, Pavitr Prabhakar, swinging into theaters for the first time ever. Indian cricketer Shubman Gill’s contribution as the voice of this iconic character only served to heighten the anticipation to a fever pitch.
Conclusion:
Zomato’s collaboration with ‘Spider-Man: Across the Spider-Verse’ not only signified a milestone for the company but also served as a testament to the global recognition of Indian ingenuity and innovation in the world of entertainment. As Spidey swung into action and Zomato caught our attention, let us join together in celebration of this thrilling union of superhero goodness and mouthwatering delights. Don’t miss the web-slinging adventure of a lifetime – catch ‘Spider-Man: Across the Spider-Verse,’ in theatres and find your favourite food delivery brand on the big screen!
