Many virtual assistants have a female voice. Think of pre-existing examples: Alexa, Siri, Google Assistant, Cortana or more. This might have shaped an unconscious belief of what a virtual assistant should be like. Research from Wired shows that this has been done on purpose…
Read More
An animated ad from Cred which was released recently featured 2 famous and beloved children’s characters: Chacha Choudhary and Suppandi. Both of them are iconic Indian comic book characters known for their unique identities. Not an ad? Even though Cred titles this “Not an…
Read More
Tourism by definition is the business of attracting, accommodating and entertaining foreigners for travelling. Thus, obviously, those who reside within the specific location would be the most suitable candidates for coming up with a tourism video for their location. By standard and for understandable…
Read More
Posten Norge is the name of the Norwegian postal service company which is owned by the Norwegian Ministry of Transport and Communication. The ad, which is the subject of discussion; is made for the Christmas season of 2021. As the title might have hinted,…
Read More
The subscription issued OTT video streaming platform, Disney+; owned by the influential multi-billion corporation, Disney had decided to extend its services for Hong Kongers. A promo video for expressing the same was released on 16th November. With the annual subscription price of 738…
Read More
Although untitled as so; Tanishq makes a ‘short film’; a tag which would have been allotted to it by the definition of mainstream pop culture. The video comprises of a few young couples who are engaged to each other talking about subjects that would…
Read More
Knowing our planet is on the brink of breaking down isn’t new information anymore. The effects of the Industrial Revolution have caught up with us through current affairs. Articles about scientific articles about climate change, its causes and effects have crept up in daily…
Read More
Finding friends as an adult can be tough. Possibly, an unwanted tax of intellectual complexity or a lack of social skills and opportunities. Nevertheless, loneliness can be tough on everyone as human beings are wired for connection. Once we get past the insanity, torture…
Read More
The familiarity and comfort of nuclear families have made the concept of getting together with extended or joint families awkward. Everyone has their quirks which over time becomes more bearable; when the relatives are more immediate. Having a routine with work in our hands…
Read More
Disabled or ‘differently-abled people’ as they are called; are often looked down on with either contempt or sorrow. The representation of differently-abled people in advertisements is more or less the same. Disability is only represented when the subject of the advertisement is as such.…
Read More