We’ve all heard the phrase, “Behind every great man is a great woman”. But what does it even mean? Do women just sit on the sidelines while men go on to make great achievements? History has a way of upstaging remarkable women, overshadowing their accomplishments and pushing them to the sidelines. However, in 2018, a powerful campaign titled, ‘Highlighting the Remarkable’ from Stabilo Boss, aimed to rewrite this narrative. This campaign sought to give credit where it was overdue, highlighting extraordinary women and their stories that shaped our world. 
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Stabilo Boss celebrated the triumphs of women and shed new light on the invaluable contributions of women throughout history. It reminded the world that women were not merely sidekicks or supporting characters but rather heroes in their own right, deserving of recognition and praise. From scientists to leaders, the ad campaign sought to illuminate the stories of trailblazers who defied societal expectations and shattered glass ceilings.
In each captivating print ad, featuring NASA mathematician Katherine Johnson, U.S. First Lady Edith Wilson, and Austrian-Swedish physicist Lise Meitner, a black and white photograph beautifully highlights these remarkable women whose extraordinary contributions were unjustly overshadowed by the men they were associated with. By highlighting their achievements, Stabilo Boss ensured that their legacies would be remembered, inspiring future generations to strive for greatness.
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The campaign also harnessed the power of social media to create a collective voice for change. Through hashtags, shares, and tags, individuals from all walks of life rallied behind the cause, amplifying the voices of women who had been silenced. It provided a platform for people to express their admiration, gratitude, and support for the women who inspired them.
Building an Inclusive Future:
‘Highlighting the Remarkable’ with Stabilo Boss was not just about correcting the past; it was about building a more inclusive future. By bringing attention to remarkable women and their achievements, the campaign sparked vital conversations about gender equality, representation, and the importance of acknowledging diverse voices. 
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As we look back on the campaign, we celebrate the lasting impact it has created. It served as a catalyst for change, challenging ingrained biases and inspiring individuals to take action. With ‘Highlighting the Remarkable’, Stabilo Boss instilled a sense of pride, empowerment, and possibility among women and girls worldwide.
The campaign spearheaded by Stabilo Boss in 2018 will be remembered as a transformative moment in the ongoing pursuit of gender equality and recognition. By highlighting remarkable women and their stories, it ensured that their contributions wereno longer overlooked or forgotten.
