Tourism by definition is the business of attracting, accommodating and entertaining foreigners for travelling. Thus, obviously, those who reside within the specific location would be the most suitable candidates for coming up with a tourism video for their location. By standard and for understandable reasons, tourism ads comprise the location’s most photogenic, breath-taking or serene spots. Though, these aren’t by any model wrong; they also don’t check enough boxes which would make it go viral for a tourism ad. Despite the inclusion of most dazzling visual landscapes, most remain in obscurity; away from the enormousness of the internet. Lately, however,

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Posten Norge is the name of the Norwegian postal service company which is owned by the Norwegian Ministry of Transport and Communication. The ad, which is the subject of discussion; is made for the Christmas season of 2021. As the title might have hinted, it has been inspired by the famed American rom-com “When Harry met Sally”. The narration of the ad Less of a commercial and more of a movie in its way. It is a short story of a guy; one presumes to be Harry, and Santa Claus. On one of the nights during Christmas, Harry discovers Santa

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The subscription issued OTT video streaming platform, Disney+; owned by the influential multi-billion corporation, Disney had decided to extend its services for Hong Kongers. A promo video for expressing the same was released on 16th November.   With the annual subscription price of 738 Hong Kong dollars or 73 dollars per month, users would be allowed to access a range of shows and videos. To name a few would be Disney’s own shows and movies, animated and live-action, Marvel and Pixar of course, but also National Geographic, Star Wars, Simpsons, Grey’s Anatomy, The Walking Dead and many more as such.

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Although untitled as so; Tanishq makes a ‘short film’; a tag which would have been allotted to it by the definition of mainstream pop culture. The video comprises of a few young couples who are engaged to each other talking about subjects that would inevitably cloud their married life. Marriage conversations as important as those discussed in the ad are crucial; more so if 2 people are brought together by the tradition of arranged marriage. Love in the culture of romanticism; is falling head over heels for someone with a brief introduction and being submerged for the rest of one’s

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Finding friends as an adult can be tough. Possibly, an unwanted tax of intellectual complexity or a lack of social skills and opportunities. Nevertheless, loneliness can be tough on everyone as human beings are wired for connection. Once we get past the insanity, torture and humiliation that loneliness presumably brings upon us; we might find ways out of it. Longing for emotional connection; one could willingly adopt or at least get close to the creatures incapable of verbalising themselves in human language, animals and birds. This could be one of the many ways to mould loneliness into something more meaningful.

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An early Christmas surprise from John Lewis

High-end department store, John Lewis has dropped their advertisement for Christmas two weeks prior. Perhaps, this is meant to serve as a reminder for shoppers to get their Christmas shopping done early. Content of the ad From what has been gathered, an important aspect of John Lewis’ advertisements is the story and the storytelling of the ad. From a personal point of view, these are quite akin and reminiscent of Enid Blyton’s books. For this time, in 2021, a young boy during Christmas time spots a magical rainbow-like beam crashing into the forest. Curious, he checks it out and discovers

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Amid the recent, perchance unwanted controversy Shah Rukh Khan has gotten into; he has made the headlines for something quite unrelated. Cadbury launched a new advertisement for the upcoming festival Diwali, stressing how it isn’t just an advertisement. Not Just A Cadbury Ad As it is usual to the day of Diwali which is packed with hustle and bustle; Shah Rukh Khan gets a call from outside; while he is adjusting his sherwani. Shah Rukh Khan is one of the biggest stars in Bollywood. He is also well-known for his delivery, famous lines and poses. With its prominence, it isn’t

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A small town in the Central West region of New South Wales, Australia, Cowra has attracted the attention of netizens and Chris Hemsworth concerning their new ad campaign for their small. Cowra Tourism’s Ad The ad campaign meant to get Chris Hemsworth’s attention was unlike any other poor attempt to attract attention. It felt sincere and honest in its approach with its title and content. It is almost as if they made the entire video just for him. One of Cowra Tourism’s operatives informs the other about Chris Hemsworth’s role in Australia’s tourism. While still being in disguise of the

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As days get closer to the day of Diwali, the Hindu festival of lights celebrated in India and other parts of the world; preparations for the celebrations gradually increase. Since the main motive of companies is to attract consumers towards them; marketing will circle the trends and routines that matter to the common folk. Since Diwali is one of the biggest festivals celebrated in India, unsurprisingly, the current has shifted in its direction. In one such advertisement among many for this occasion; FabIndia’s recent Diwali advertisement, “Jashn-e-Riwaaz” has caught social media by fire. For those who hadn’t had a chance

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Wendy’s Twitter is popularly known for its roasts and its anthropomorphised sassy personality.     Wendy’s hasn’t hesitated to take shots on Mc Donald’s before. Though, this time they have a video advertisement where they have specifically mentioned Mc Donald’s in their commercial. Wendy’s released the new advertisement for their fries on October 18th 2021. An open challenge This might be a coincidence but the first half of the video has a dark-depressing even spooky vibe to it owing to October; primarily devoted to Halloween in the US. On a depressing afternoon, on a rainy gloomy, windy day; a restaurant

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Since the ICC T-20 World Cup is about to be held in 2021, Star Sports reminisces its long-running ad campaign “Mauka Mauka”. “Mauka Mauka” ads have been known to dig up the strife between Indian and Pakistani cricket fans. They have notably taken up different routes to broadcast the evergreen rivalry on the television screen. These can be traced back to 2015. Star Sports launched 2 separate ads to hype its viewers for India vs Bangladesh and India vs Pakistan matches. A Qawalli battle In a promotional ad for India vs Bangladesh, surprisingly the jab is still aimed at Pakistani

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Unacademy has been dropping lessons that incite feelings of ambition and encouragement for students every IPL season. Because of the nature of its timing, the ad is usually a collection of snippets from IPL matches. Unacademy has been a sponsor for IPL for some time now. Thus, the recurring theme of IPL seasoned in the ads meant for students isn’t a new occurrence. One of the ads in its kind was released last year during IPL which cleverly related subject lessons to distinctive moments of IPL Cracking the Game A keen eye would be able to catch on the effectiveness

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