Chaotic Tourist Destinations And Ixigo's Extended Imagination

Online platform launched in 2007, Ixigo is where one can find all resources needed for travelling. Flights, trains, buses and hotels; with the exclusion of car rental services; everything found on the website is an aid to an unfamiliar, young traveller for travels. Certainly, Ixigo’s services might have been required the most by those who fall under the category of middle-class.  A careful attention to the ads discloses such: the nature of the content is intended more for middle-class and thus naturally revolves more around their lives. It makes sense as they would be the ones watching this as the

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Last month, the food delivery platform decided to renew its premium service; Swiggy SUPER to Swiggy One. The delivery platform which serves its utilities for a price offers you more in the premium package. Swiggy one needed to look different from its predecessor Swiggy SUPER; so that payees can get feel the advantage and excitement in subscribing to the current one. Hence, all of Swiggy’s services: Genie, Instamart and the food delivery option were rolled into one. The prices were rebranded into a monthly payroll instead of a 6-month commitment to make it look cheaper, more affordable. Juno and Koko

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The familiar and notable vacation rental company, Airbnb launched a new ad. Recognisably known, “Strangers” is probably for people who haven’t registered themselves as hosts on the site, perhaps because of their reluctance to engage with strangers. What “Strangers” says Supposed to be terrorising in its image, 3 monsters come to inhibit a house at night. Since no one seems to be inside, they use the weekend time and the freedom, to explore the house and its surrounding nature and its luxuries. The edit made in the last second turns them into humans as the mother closes the door.  

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The Perfect Christmas Ad The essence of the advertisement Since the American microblogging website is themed around the colour blue; the animated ad is also made with the same colour palate. Most of the characters and background take on good variations and contrasts of the colour blue and its shades. The Twitter ad opens like a Children’s story. Since it is a Christmas story and most people would associate Christmas with winter and by a co-relation, snow; it is a story about 2 snowflakes. This specification has to be made; as the current landscape of Twitter is very different from

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Checkers Sixty60; the 60-minute grocery delivery service available in South Africa has brought a remake of the famous children’s Christmas song for this year of Christmas. Dan Mace; the Cannes awarded director, who also happens to be quite young and famous in his line of work; has been partnered with, in the ad. Dan also happens to be a Youtuber who uploads videos related to film, directing and music on his channel. Originally from South Africa, he is also based in the United States. An industrious endorsement Dan rocks a cap promoting his creative agency JOE Films; to announce to

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Canal+ is a French premium broadcasting platform where almost all foreign films are available in French dub or French sub. Together with Kad Merad, they have made several adverts to promote their services; each of them, quite interesting in their own way. The most recent one from Canal is “Sorry Kad”; which has been made with the help of BETC Paris. What are the codes? To understand the context of the recent ad better, one will have to dive back into the ad that was released in November of 2020 which also featured Kad. Kad Merad anxiously waits for his

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An animated ad from Cred which was released recently featured 2 famous and beloved children’s characters: Chacha Choudhary and Suppandi. Both of them are iconic Indian comic book characters known for their unique identities. Not an ad? Even though Cred titles this “Not an ad”, Chacha Choudhary and Suppandi are cast or appropriately put, animated to speak in Cred’s style of usual ad-making. Chacha Choudhary replaces Jim Sarbh in this ad, who is Cred’s usual introductory speaker for such ads. Raghubir Yadav, who has been lending his voice for the character in television series; repeats the written monologue for him.

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Tourism by definition is the business of attracting, accommodating and entertaining foreigners for travelling. Thus, obviously, those who reside within the specific location would be the most suitable candidates for coming up with a tourism video for their location. By standard and for understandable reasons, tourism ads comprise the location’s most photogenic, breath-taking or serene spots. Though, these aren’t by any model wrong; they also don’t check enough boxes which would make it go viral for a tourism ad. Despite the inclusion of most dazzling visual landscapes, most remain in obscurity; away from the enormousness of the internet. Lately, however,

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Posten Norge is the name of the Norwegian postal service company which is owned by the Norwegian Ministry of Transport and Communication. The ad, which is the subject of discussion; is made for the Christmas season of 2021. As the title might have hinted, it has been inspired by the famed American rom-com “When Harry met Sally”. The narration of the ad Less of a commercial and more of a movie in its way. It is a short story of a guy; one presumes to be Harry, and Santa Claus. On one of the nights during Christmas, Harry discovers Santa

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The subscription issued OTT video streaming platform, Disney+; owned by the influential multi-billion corporation, Disney had decided to extend its services for Hong Kongers. A promo video for expressing the same was released on 16th November.   With the annual subscription price of 738 Hong Kong dollars or 73 dollars per month, users would be allowed to access a range of shows and videos. To name a few would be Disney’s own shows and movies, animated and live-action, Marvel and Pixar of course, but also National Geographic, Star Wars, Simpsons, Grey’s Anatomy, The Walking Dead and many more as such.

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Although untitled as so; Tanishq makes a ‘short film’; a tag which would have been allotted to it by the definition of mainstream pop culture. The video comprises of a few young couples who are engaged to each other talking about subjects that would inevitably cloud their married life. Marriage conversations as important as those discussed in the ad are crucial; more so if 2 people are brought together by the tradition of arranged marriage. Love in the culture of romanticism; is falling head over heels for someone with a brief introduction and being submerged for the rest of one’s

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