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We are inspired by the brands that have gone beyond the inches and pixels – brands that are a part of our pop culture. We live on the internet, love advertising, and serve a cocktail of ideas featuring the mavericks of marketing.

From viral campaigns to ads that have taken the online space by storm, we focus on all that’s in vogue. We also revisit the biggest moments in ad history that have shaped the craft.

We are for creators and thinkers, and for everyone enchanted by the magical spell called marketing.