MTV India and Ogilvy have teamed up to launch memory karoke to aid Alzheimer’s Patients in better remembering important details of their lives
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The New Year’s greetings are often cloaked as still or print ads as the general perception lean towards the extroverted view of celebrations. Even with the inclusion of quiet, undramatic celebrations of an individual, alone in the corner of one’s room doesn’t give any…
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New Year, New Beginnings Time is a social construct but almost everyone uses it as a scale for measuring life to ultimately test its value and weight more psychologically. Since most of the world follows the Gregorian calendar, New Year celebrations are celebrated around…
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Last month, the food delivery platform decided to renew its premium service; Swiggy SUPER to Swiggy One. The delivery platform which serves its utilities for a price offers you more in the premium package. Swiggy one needed to look different from its predecessor Swiggy…
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Remember Super Mario and the days you spent together to save Princess Toadstool? Mario has since then become the face of Nintendo. But, where did it all start? Dive in to know it all!
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The month of December is known more for its association with Christmas or Hannukah and the giddy vibes with the onset of a new year, rather than being the 12th month of the Gregorian calendar. And, as it is with most holidays, with close…
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The familiar and notable vacation rental company, Airbnb launched a new ad. Recognisably known, “Strangers” is probably for people who haven’t registered themselves as hosts on the site, perhaps because of their reluctance to engage with strangers. What “Strangers” says Supposed to be terrorising…
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In August of 2020, Olay had introduced a campaign focused on bridging the gap between women and men in STEM. They made a campaign that focused on the inherent sexism in STEM fields that presumably don’t employ enough women in those areas. It should…
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Animation has been largely associated with video games and kids’ content. The world of advertising is mostly out-of-touch with this idea of the use of animation in ads. However, animations need to be used as the vehicle of storytelling in ads more often and…
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The Perfect Christmas Ad The essence of the advertisement Since the American microblogging website is themed around the colour blue; the animated ad is also made with the same colour palate. Most of the characters and background take on good variations and contrasts of…
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