Although untitled as so; Tanishq makes a ‘short film’; a tag which would have been allotted to it by the definition of mainstream pop culture. The video comprises of a few young couples who are engaged to each other talking about subjects that would…
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Knowing our planet is on the brink of breaking down isn’t new information anymore. The effects of the Industrial Revolution have caught up with us through current affairs. Articles about scientific articles about climate change, its causes and effects have crept up in daily…
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Finding friends as an adult can be tough. Possibly, an unwanted tax of intellectual complexity or a lack of social skills and opportunities. Nevertheless, loneliness can be tough on everyone as human beings are wired for connection. Once we get past the insanity, torture…
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The familiarity and comfort of nuclear families have made the concept of getting together with extended or joint families awkward. Everyone has their quirks which over time becomes more bearable; when the relatives are more immediate. Having a routine with work in our hands…
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Disabled or ‘differently-abled people’ as they are called; are often looked down on with either contempt or sorrow. The representation of differently-abled people in advertisements is more or less the same. Disability is only represented when the subject of the advertisement is as such.…
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Dangerous stunts are usually associated with automobile ads. Skirting in the dirt, on racetracks, along horses or any other fast-moving animal to display the vehicle’s rigidity, strength and power. Sometimes, with the occasional inclusion of human beings; these ads seem like a mid-fight sequence…
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It is should be taken as a sign of deterioration of our education system that a whole new industry of tutoring and coaching have cropped up beside it. The intolerance to admit and accept so-called mediocrity and a burning hunger for excelling at everything; even in education has brought us to this point. A point where even learning has to be won. It might seem like an exaggeration; since tutoring courses, can be for students who lag in school but the true nature of deployment of the educational courses can be experienced by those who still currently are in schools
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Reverse psychology is a communication tactic that, if done right, does hold the power to achieve the desired result for the doer. Strategic self-anti conformity is seemingly so effective because it takes advantage of human nature: reactance. Reverse psychology aims at the fault lines…
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Gift-giving is an essential tradition of Christmas. Given its importance, deciding what gifts need to be given away can be stressful as one might have to decide every year on what might be the perfect gift for those we love. Etsy has chosen to…
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Veilig internetten; Dutch for ‘safe internet’; is an initiative launched by the Ministry of Economic Affairs and Climate and National Cyber Security Centre of Netherlands. They recently introduced a new ad campaign favoured in the public interest which is worth a view. Animals are…
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Christmas and any holiday season, in general, is associated with eating rich and well. Though an unwanted consequence of the plan but instinctive nevertheless is weight gain. Plans of exercise are left behind as people go back to visit their families who live away…
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Choosing to become a parent means accepting a drastic change in one’s life. If a female ever chooses to be a mother and isn’t adopting; it means diligently accepting the uncontrollable drastic physical and emotional changes. And as if becoming a mother wasn’t a…
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