Sustainability, a new goal?

Knowing our planet is on the brink of breaking down isn’t new information anymore. The effects of the Industrial Revolution have caught up with us through current affairs. Articles about scientific articles about climate change, its causes and effects have crept up in daily…

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Riding the high of dangerous stunts

Dangerous stunts are usually associated with automobile ads. Skirting in the dirt, on racetracks, along horses or any other fast-moving animal to display the vehicle’s rigidity, strength and power. Sometimes, with the occasional inclusion of human beings; these ads seem like a mid-fight sequence…

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The nature of adverts from e-learning companies

It is should be taken as a sign of deterioration of our education system that a whole new industry of tutoring and coaching have cropped up beside it. The intolerance to admit and accept so-called mediocrity and a burning hunger for excelling at everything; even in education has brought us to this point. A point where even learning has to be won. It might seem like an exaggeration; since tutoring courses, can be for students who lag in school but the true nature of deployment of the educational courses can be experienced by those who still currently are in schools

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The reverse psychology behind cheeky ads

Reverse psychology is a communication tactic that, if done right, does hold the power to achieve the desired result for the doer. Strategic self-anti conformity is seemingly so effective because it takes advantage of human nature: reactance. Reverse psychology aims at the fault lines…

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