Intel brings back Justin Long, the “I’m a Mac” actor to take a jab at Apple’s Macbooks. The ‘Get A Mac’ ads from Apple were very famous in the late 2000s. Among other things, Justin is seen making fun of Apple’s poor support for 2-in-1 devices or the Macbooks’ poor gaming capabilities. However, a large chunk of the community found the ads to be distasteful.
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Google I/O 2021 was filled with exciting announcements about Android 12, WearOS, Google’s focus on Privacy and advancements in Artificial Intelligence.
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Google released an emotionally poignant ad during the broadcast of the 2021 Oscars. The ad revolved around how Google Meets Closed Captioning feature helped Google employee Tony have better conversations with his deaf parents. The ad highlights how Google’s services drive inclusivity and strengthen relationships.
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Adidas’ Iconic ‘Impossible is Nothing’ has been relaunched in 2021. High profile celebrities like Beyonce and Ranveer Singh will be the face of the campaign in their respective countries. Adidas plans to release 20 films that portray authentic stories revolving around sports and culture.
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After years of declining market share and poor smartphone sales, LG has officially shut down its mobile division and will be focusing on its other products. LG’s downfall was a consequence of stiff competition from premium smartphone manufacturers like Samsung and Apple as well as Chinese competitors in the lower budget space.
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NFTs i.e. Non-fungible-tokens are the latest craze in the cryptocurrency ecosystem. Artists around the world are selling their digital pieces of art as NFTs. India’s largest cryptocurrency exchange WazirX was quick to jump on this trend. They have recently launched the country’s first marketplace for NFTs.
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Apple announced a myriad of products in their Spring Event. The new products include the latest generation of iPad Pros and the redesigned iMacs with both running on M1 chips. Among other things they also announced the long rumoured AirTags, along with an updated Apple TV.
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Brands such as Doritos, Prega News and others celebrated this year’s Mother’s Day by creating some of the most heartfelt ads in recent memory.
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With the iOS 14.5 update, Apple is pushing privacy to the forefront. Apps will now need users’ permission to enable the IDFA tracker. This means that if they wish to gather the user data necessary to deliver high quality ads to iPhone users, they’ll need the tracker to be enabled.
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Marketing agency Dentsu created a content generation powered by OpenAI’s GPT-3 AI. The content creation engine will be backed with data from Dentsu’s Marketing Cloud. It intends to put the engine in the hands of all the creatives working at Dentsu.
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Star Wars is beloved by everyone around the world. It had cemented its place as a pop culture phenomenon right from its first movie and has turned into a humongous franchise that influences other brands and movies.
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Coke’s iconic Share A Coke campaign was one of the best examples of personalised marketing in recent years. The campaign improved Coke’s brand perception among young adults and stopped a decade long slump in sales in the US.
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