Brands such as Doritos, Prega News and others celebrated this year’s Mother’s Day by creating some of the most heartfelt ads in recent memory.
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With the iOS 14.5 update, Apple is pushing privacy to the forefront. Apps will now need users’ permission to enable the IDFA tracker. This means that if they wish to gather the user data necessary to deliver high quality ads to iPhone users, they’ll need the tracker to be enabled.
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Marketing agency Dentsu created a content generation powered by OpenAI’s GPT-3 AI. The content creation engine will be backed with data from Dentsu’s Marketing Cloud. It intends to put the engine in the hands of all the creatives working at Dentsu.
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Star Wars is beloved by everyone around the world. It had cemented its place as a pop culture phenomenon right from its first movie and has turned into a humongous franchise that influences other brands and movies.
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Coke’s iconic Share A Coke campaign was one of the best examples of personalised marketing in recent years. The campaign improved Coke’s brand perception among young adults and stopped a decade long slump in sales in the US.
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Influencer marketing provides numerous benefits to brands all while being extremely cost effective. It increases brand awareness and legitimacy, and provides a great customer acquisition channel. It is one of most popular marketing practices among small businesses and brands.
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Jeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos’ focus on long-term growth has turned Amazon into the behemoth it is today.
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By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution that will make the most parties happy.
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Editorial style guides are important to establish tonal consistency and avoid unnecessary regularities when creating content for your brand. They help the content team to meet editorial standards and convey the proper brand voice.
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2020’s Travis Scott and McDonald’s collaboration was an instant success since it’s launch. The meal’s popularity led to ingredient shortages in some parts of the US while some of the limited editing merchandise was sold out in seconds.
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