Spotify has launched a new digital experience called ‘Only You’ that tells users about their quirky music listening habits.
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Pepsi’s new ads take a clever dig at Coca-Cola and encourage people to have Pepsi. In the #BetterWithPepsi campaign, Pepsi claims that burgers taste better with Pepsi instead of coke.
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Lego has unveiled a Friends Reunion themed lego set to celebrate the release of the reunion episode and an LGBTQ themed lego set ahead of the upcoming Pride Month in June
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Tesla’s unconventional approach to marketing amplifies the buzz surrounding their brand. Their marketing relies heavily on word of mouth, Elon Musk’s eccentric appeal as CEO and their position as an environmentally conscious company.
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CoinDCX launched the Bitcoin Liya Kya Campaign to promote the cryptocurrency asset class and encourage Indian users to invest in them, particularly bitcoin.
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Intel brings back Justin Long, the “I’m a Mac” actor to take a jab at Apple’s Macbooks. The ‘Get A Mac’ ads from Apple were very famous in the late 2000s. Among other things, Justin is seen making fun of Apple’s poor support for 2-in-1 devices or the Macbooks’ poor gaming capabilities. However, a large chunk of the community found the ads to be distasteful.
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Google I/O 2021 was filled with exciting announcements about Android 12, WearOS, Google’s focus on Privacy and advancements in Artificial Intelligence.
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Google released an emotionally poignant ad during the broadcast of the 2021 Oscars. The ad revolved around how Google Meets Closed Captioning feature helped Google employee Tony have better conversations with his deaf parents. The ad highlights how Google’s services drive inclusivity and strengthen relationships.
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Adidas’ Iconic ‘Impossible is Nothing’ has been relaunched in 2021. High profile celebrities like Beyonce and Ranveer Singh will be the face of the campaign in their respective countries. Adidas plans to release 20 films that portray authentic stories revolving around sports and culture.
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After years of declining market share and poor smartphone sales, LG has officially shut down its mobile division and will be focusing on its other products. LG’s downfall was a consequence of stiff competition from premium smartphone manufacturers like Samsung and Apple as well as Chinese competitors in the lower budget space.
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NFTs i.e. Non-fungible-tokens are the latest craze in the cryptocurrency ecosystem. Artists around the world are selling their digital pieces of art as NFTs. India’s largest cryptocurrency exchange WazirX was quick to jump on this trend. They have recently launched the country’s first marketplace for NFTs.
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Apple announced a myriad of products in their Spring Event. The new products include the latest generation of iPad Pros and the redesigned iMacs with both running on M1 chips. Among other things they also announced the long rumoured AirTags, along with an updated Apple TV.
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