Rakshit Chintakindi

À la carte

by Rakshit Chintakindi

June 17, 2023

Revolutionising road safety, Volkswagen, in honour of Motorcycle Awareness Month, is driving change in South Africa, a nation plagued by high accident rates and fatalities. With their trailblazing campaign, Volkswagen aims to shine a light on road safety concerns and showcase their remarkable Blind Spot Monitoring feature. Leveraging innovative paint technology, this campaign not only exposes the dangers of blind spots but also underscores Volkswagen’s commitment to safer roads for all. Unseen Dangers on South African Roads South Africa grapples with a sobering reality—road fatalities account for a significant number of unnatural deaths. Shockingly, over 14,000 lives are lost each

Dessert

by Rakshit Chintakindi

June 11, 2023

Stabilo Boss campaign ‘Highlighting the Remarkable’ celebrated extraordinary women throughout history, challenging the notion of their supporting roles. It emphasized their invaluable contributions and ensured their legacies would inspire future generations.

Dessert

by Rakshit Chintakindi

June 6, 2023

McDonald’s and Leo Burnett Italia created TableToGo, a design-savvy solution for the bustling Milan Design Week. This limited edition, recyclable package enhances the dining experience, offering convenience and comfort to visitors seeking a quick meal between events.

Dessert

Apple's Powerful Ad Celebrates the Strength of People with Disabilities

by Rakshit Chintakindi

June 1, 2023

In 2022, Apple’s ad, “The Greatest” made global waves by featuring people with disabilities to showcase technology’s impact on their lives.

Apéritif

Surreal's Hilarious Billboards Take the Internet by Storm

by Rakshit Chintakindi

May 31, 2023

Surreals eye-catching billboard ads have gone viral on the internet, featuring celebrity endorsements that aren’t quite what they seem.

Dessert

Campaigns That Captured The Spirit Of Pride

by Rakshit Chintakindi

June 1, 2022

Campaigns that align themselves with Pride often come off as performative and inauthentic. Here are a few that don’t fall in that trap and perfectly capture the spirit of pride

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MTV & Ogilvy Launch Memory Karaoke To Empower Alzheimer's Patients

by Rakshit Chintakindi

January 6, 2022

MTV India and Ogilvy have teamed up to launch memory karoke to aid Alzheimer’s Patients in better remembering important details of their lives

The Matrix 4's Interactive Website Has 180000 Versions Of The Promo

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The Matrix 4's Website Features 180000 Promos

by Rakshit Chintakindi

September 9, 2021

Take a look at how the new interactive website for the Matrix Resurrections gives fans a wholly unique and divergent look at the film

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Best Coke Ever? Coca-Cola Zero Sugar Campaign

by Rakshit Chintakindi

August 23, 2021

Read about Coca-Cola’s extensive multichannel campaign about the new Coca-Cola Zero Sugar

Revisiting The Most Enthralling Independence Day Ad Campaigns From The 2010s

Dessert

Enthralling Independence Day Ads From 2010s

by Rakshit Chintakindi

August 14, 2021

Take a look at some of the most enthralling Independence Day ads from Bajaj, Vivo and Parle-G

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Inside OKCupid's “For Every Single Person” Campaign

by Rakshit Chintakindi

August 5, 2021

OkCupid’s new global campaign champions inclusion and diversity stating that the platform is the right choice for every single person despite their political or personal beliefs.

Why Apple's Shot On iPhone Campaign is Genius Marketing Move in UGC

Dessert

Why ShotOniPhone Is A Genius UGC Campaign

by Rakshit Chintakindi

August 3, 2021

Apple’s Shot On iPhone is one of the best User-generated-content campaigns in recent years. With 15 million posts on Instagram alone, the campaign has cemented itself as one of the greatest examples in UGC. It promotes the iPhones by showcasing their amazing cameras.

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