We are familiar with the logos of most famous brands that usually there’s no room for a second thought. But how did these logos become what they are? What stories do these designs hold?
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With the iOS 14.5 update, Apple is pushing privacy to the forefront. Apps will now need users’ permission to enable the IDFA tracker. This means that if they wish to gather the user data necessary to deliver high quality ads to iPhone users, they’ll need the tracker to be enabled.
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Marketing agency Dentsu created a content generation powered by OpenAI’s GPT-3 AI. The content creation engine will be backed with data from Dentsu’s Marketing Cloud. It intends to put the engine in the hands of all the creatives working at Dentsu.
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Star Wars is beloved by everyone around the world. It had cemented its place as a pop culture phenomenon right from its first movie and has turned into a humongous franchise that influences other brands and movies.
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The marketing campaign of Deadpool became a hit- thanks to the actor Ryan Reynolds. From Hollywood to advertising, he made sure the audience cannot keep calm and each piece becomes the talk of the town. This article covers his best campaigns from Deadpool 1 & 2, Aviation Gin, and Mint Marketing.
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Coke’s iconic Share A Coke campaign was one of the best examples of personalised marketing in recent years. The campaign improved Coke’s brand perception among young adults and stopped a decade long slump in sales in the US.
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Influencer marketing provides numerous benefits to brands all while being extremely cost effective. It increases brand awareness and legitimacy, and provides a great customer acquisition channel. It is one of most popular marketing practices among small businesses and brands.
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Jeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos’ focus on long-term growth has turned Amazon into the behemoth it is today.
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Consumers are more likely to purchase from brands that address social issues and needs of the society. Cause Marketing is when a for-profit organization through a collaboration with an NGO or a charitable campaign supports a social issue and gain marketing benefits from it.
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By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution that will make the most parties happy.
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