Coke’s iconic Share A Coke campaign was one of the best examples of personalised marketing in recent years. The campaign improved Coke’s brand perception among young adults and stopped a decade long slump in sales in the US.
Read MoreCoke’s iconic Share A Coke campaign was one of the best examples of personalised marketing in recent years. The campaign improved Coke’s brand perception among young adults and stopped a decade long slump in sales in the US.
Read MoreInfluencer marketing provides numerous benefits to brands all while being extremely cost effective. It increases brand awareness and legitimacy, and provides a great customer acquisition channel. It is one of most popular marketing practices among small businesses and brands.
Read MoreJeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos’ focus on long-term growth has turned Amazon into the behemoth it is today.
Read MoreConsumers are more likely to purchase from brands that address social issues and needs of the society. Cause Marketing is when a for-profit organization through a collaboration with an NGO or a charitable campaign supports a social issue and gain marketing benefits from it.
Read MoreBy taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution that will make the most parties happy.
Read MoreThe human voice has the power to captivate its listeners and allow them to discover the emotions behind the words. When the world is moving towards unconventional means to build momentum with brands, you can connect with them through Podcasts.
Read More2020 has been the turning point for brands and consumers. With technological advancement and rampant use of social media, consumer behavior has also witnessed significant changes, which brands are trying to meet.
Read MoreEditorial style guides are important to establish tonal consistency and avoid unnecessary regularities when creating content for your brand. They help the content team to meet editorial standards and convey the proper brand voice.
Read MoreApple’s website is a visual treat. Here are 5 elements from Apple’s website design that we can take an idea from while designing our website.
Read More2020’s Travis Scott and McDonald’s collaboration was an instant success since it’s launch. The meal’s popularity led to ingredient shortages in some parts of the US while some of the limited editing merchandise was sold out in seconds.
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