Editorial style guides are important to establish tonal consistency and avoid unnecessary regularities when creating content for your brand. They help the content team to meet editorial standards and convey the proper brand voice.
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Apple’s website is a visual treat. Here are 5 elements from Apple’s website design that we can take an idea from while designing our website.
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2020’s Travis Scott and McDonald’s collaboration was an instant success since it’s launch. The meal’s popularity led to ingredient shortages in some parts of the US while some of the limited editing merchandise was sold out in seconds.
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Consumers have rejected generic persuasion which is why brands have embraced personalized marketing. The article covers a brief idea of what is personalized marketing, its benefits, and how to implement an effective strategy.
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2020 has witnessed a significant digital transformation in all sectors. With the rampant running of social media and increasing use of digital platforms, brands cannot overlook the potential of digital PR. Will traditional PR be undermined and digital PR succeed the throne in 2021 – is what this article all about.
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Business marketing must start with creating a buyer persona. Buyer Persona is a simple bio-sketch of your target audience. Use this easy 5 step guide to create one for your business now!
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