Eid Mubarak: How Brands Are Celebrating

Eid is the festival of celebrating together with loved ones, marking the end of the month-long fasting. However, this year we cannot witness the traditional glory owing to the social distancing norms. Brands such as Netflix, Starbucks, Tata Motors, and Kotak have come up with unique Eid creatives, sending warm wishes to the audience and celebrating the festival with positivity.

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WazirX Launches India's NFT Marketplace

NFTs i.e. Non-fungible-tokens are the latest craze in the cryptocurrency ecosystem. Artists around the world are selling their digital pieces of art as NFTs. India’s largest cryptocurrency exchange WazirX was quick to jump on this trend. They have recently launched the country’s first marketplace for NFTs.

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Wholesome 90s Ads

This is the one listicle that’ll bring together all millennials and boomers to share the same views and we all know how rare that is! Remember those beautiful ads that you grew up or old with that remind you of an India that was young and had just started out? When everything was still in the formative stage and was evolving at a snail speed, but evolving nonetheless. Who would have thought that the world would take such a deep dive into the world of digital advertising that TVC’s would almost become a thing of the past?    Get ready

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How iOS 14.5 Impacts Advertising

With the iOS 14.5 update, Apple is pushing privacy to the forefront. Apps will now need users’ permission to enable the IDFA tracker. This means that if they wish to gather the user data necessary to deliver high quality ads to iPhone users, they’ll need the tracker to be enabled.

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