Read about Coca-Cola’s extensive multichannel campaign about the new Coca-Cola Zero Sugar
Read More
Advertising has changed its style and strategies from time to time. The last decade of the 20th century saw an upsurge of ad campaigns that solely marketed a product. But the advertising of the 21st century started by creating campaigns for a cause. It was a new phase for the advertising industry. The ads became socially committed and addressed the issues that prevailed in society. The new strategy helped the brands to connect with people more than ever they had. Most of the ads which triggered a change got received well by the viewers. Ads for a cause have a
Read More
Football keeps the status of the most loved game for a reason. It contains beauty, emotion, and business. The last decade of the 20th century saw the rise of capitalism in football. Europe became a treasure island for football geniuses. The rapid growth of football to become a global game impressively widened its market. Players became wealthier, and faces of international brands as well. They entered new businesses and real estate apart from the profession. Above all, A-list players established themselves as brands. They became products to be sold and be bought. Recently, the football world got stirred by the
Read More
OkCupid’s new global campaign champions inclusion and diversity stating that the platform is the right choice for every single person despite their political or personal beliefs.
Read More
TikTok is now allowing brands to sponsor posts after they’ve been published. The aim is to make ads and original content more seamless.
Read More
As much as you love their cheeseburgers and fries, you ought to love the creativity displayed in the campaigns.
Read More
Netflix is expanding their content offerings by creating a new programming genre that include interactive video games
Read More
Ryan Reynolds’ Deadpool and Taika Waititi’s Korg react to the trailer of First Guy and potentially hint at the arrival of Deadpool in the MCU
Read More
It will not be exaggerating to say that their push notifications and emails are too mouth-watering to resist the delicacies. And their social media pages are also captivating. Let’s dive into the marketing strategy of Zomato that makes them stand out in the industry.
Read More
In such hard times, brands are coming up with creative ideas and campaigns to spread awareness about vaccination. Here are some brands and their efforts we cannot help but appreciate.
Read More
BBC’s 2020 Tokyo Olympics ad spot builds hype for the upcoming event by taking a fantastical and futuristic spin on the city of Tokyo
Read More
Actor Bill Pullman will be recreating the iconic presidential speech from Independence Day, “Go Fourth America” to celebrate the upcoming Independence Day on 4th July’
Read More