With the iOS 14.5 update, Apple is pushing privacy to the forefront. Apps will now need users’ permission to enable the IDFA tracker. This means that if they wish to gather the user data necessary to deliver high quality ads to iPhone users, they’ll need the tracker to be enabled.
Read More
Marketing agency Dentsu created a content generation powered by OpenAI’s GPT-3 AI. The content creation engine will be backed with data from Dentsu’s Marketing Cloud. It intends to put the engine in the hands of all the creatives working at Dentsu.
Read More
The marketing campaign of Deadpool became a hit- thanks to the actor Ryan Reynolds. From Hollywood to advertising, he made sure the audience cannot keep calm and each piece becomes the talk of the town. This article covers his best campaigns from Deadpool 1 & 2, Aviation Gin, and Mint Marketing.
Read More
Influencer marketing provides numerous benefits to brands all while being extremely cost effective. It increases brand awareness and legitimacy, and provides a great customer acquisition channel. It is one of most popular marketing practices among small businesses and brands.
Read More
Jeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos’ focus on long-term growth has turned Amazon into the behemoth it is today.
Read More
Consumers are more likely to purchase from brands that address social issues and needs of the society. Cause Marketing is when a for-profit organization through a collaboration with an NGO or a charitable campaign supports a social issue and gain marketing benefits from it.
Read More
By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution that will make the most parties happy.
Read More
The human voice has the power to captivate its listeners and allow them to discover the emotions behind the words. When the world is moving towards unconventional means to build momentum with brands, you can connect with them through Podcasts.
Read More
2020 has been the turning point for brands and consumers. With technological advancement and rampant use of social media, consumer behavior has also witnessed significant changes, which brands are trying to meet.
Read More
Apple’s website is a visual treat. Here are 5 elements from Apple’s website design that we can take an idea from while designing our website.
Read More
Consumers have rejected generic persuasion which is why brands have embraced personalized marketing. The article covers a brief idea of what is personalized marketing, its benefits, and how to implement an effective strategy.
Read More
2020 has witnessed a significant digital transformation in all sectors. With the rampant running of social media and increasing use of digital platforms, brands cannot overlook the potential of digital PR. Will traditional PR be undermined and digital PR succeed the throne in 2021 – is what this article all about.
Read More
