This is a hard time. For you, for us, and everyone around. The time when everyone is expected to play their role in maintaining safety protocols and take the vaccine shots, the frustrating myths around the vaccine programs are planting seeds of hesitation. Steering through the clutter are our favorite brands, putting up their creative campaigns and promoting the vaccine drive using digital and social
medium.
It’s been a long since we could search events without having to ad terms like ‘virtual’, ‘online’, and the like. Seems like Google is reminiscing those days too. Thus, their latest ad campaign is a real encouragement for us to get back to what we love, after the vaccine shot.
Source: YouTube
Meanwhile, Budweiser brings up the nostalgic good times when group parties were random without the need to wear masks and sanitizers. The advert ends with ‘Good Times are coming. Now we have a shot’.
Source: YouTube
In another ad campaign, Uber appreciates Americans for getting their jabs. Not long ago they also thanked the world for not riding with them. This vote of thanks has actually encouraged people to get their shots, and for those who are yet to get vaccinated – Uber is providing free rides to them.
Source: YouTube
The light and witty campaign set forth by the e-commerce platform CARS24 is yet another move we’ve stumbled upon. Like, using the names of automobile companies to highlight the importance of vaccines is a whole new thing. See it for
yourself.
Source: Media News 4U
Moving forward, dating apps like OkCupid, Hinge, and Tinder have leveled up by teaming up with the White House and introducing the ‘I am Vaccinated’ badge on their customers’ profiles. So, these are some of the campaigns that caught our attention. In such difficult times, brands are devising ways to encourage their audience and deliver optimistic messages – and we truly appreciate that.
The White House worked with dating apps to launch badges, perks for users who received Covid vaccine. Tinder, Hinge, Match, OkCupid, BLK, Chispa, Plenty of Fish, Bumble, and Badoo participating in support of Biden’s goal of having 70% of US partially vaccinated by July 4. pic.twitter.com/9uWsbi0u71
— Jacqui Heinrich (@JacquiHeinrich) May 21, 2021
Did you get your shot?
