Chaotic Tourist Destinations And Ixigo's Extended Imagination

Online platform launched in 2007, Ixigo is where one can find all resources needed for travelling. Flights, trains, buses and hotels; with the exclusion of car rental services; everything found on the website is an aid to an unfamiliar, young traveller for travels. Certainly, Ixigo’s services might have been required the most by those who fall under the category of middle-class.  A careful attention to the ads discloses such: the nature of the content is intended more for middle-class and thus naturally revolves more around their lives. It makes sense as they would be the ones watching this as the

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The New Year’s greetings are often cloaked as still or print ads as the general perception lean towards the extroverted view of celebrations. Even with the inclusion of quiet, undramatic celebrations of an individual, alone in the corner of one’s room doesn’t give any aid to imaginations for a New Year creative ads. There aren’t many newer, refined deliverances for New Year’s greetings unless of course, a compilation of year’s deeds counts as that. Popularly; even if the commonality can’t be confirmed as we do not have the means to acquire data from the minds all around the world; change

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New Year, New Beginnings Time is a social construct but almost everyone uses it as a scale for measuring life to ultimately test its value and weight more psychologically. Since most of the world follows the Gregorian calendar, New Year celebrations are celebrated around the world around the time close to January 1st of next year and December 31st of the present year in different time zones of different places of the planet. Not that it has to be done in this way, but New Year is also viewed as an opportunity to try something new in life; perhaps even

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Last month, the food delivery platform decided to renew its premium service; Swiggy SUPER to Swiggy One. The delivery platform which serves its utilities for a price offers you more in the premium package. Swiggy one needed to look different from its predecessor Swiggy SUPER; so that payees can get feel the advantage and excitement in subscribing to the current one. Hence, all of Swiggy’s services: Genie, Instamart and the food delivery option were rolled into one. The prices were rebranded into a monthly payroll instead of a 6-month commitment to make it look cheaper, more affordable. Juno and Koko

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The month of December is known more for its association with Christmas or Hannukah and the giddy vibes with the onset of a new year, rather than being the 12th month of the Gregorian calendar. And, as it is with most holidays, with close observation; it is a time to forget the formalities, rituals and obligations of the material world and for once come together to celebrate and enjoy the company of those close to us, perhaps sing and eat well too. Sainsbury 1914 We live in a deeply divided world. However, this isn’t some new theme. It is only

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The familiar and notable vacation rental company, Airbnb launched a new ad. Recognisably known, “Strangers” is probably for people who haven’t registered themselves as hosts on the site, perhaps because of their reluctance to engage with strangers. What “Strangers” says Supposed to be terrorising in its image, 3 monsters come to inhibit a house at night. Since no one seems to be inside, they use the weekend time and the freedom, to explore the house and its surrounding nature and its luxuries. The edit made in the last second turns them into humans as the mother closes the door.  

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In August of 2020, Olay had introduced a campaign focused on bridging the gap between women and men in STEM. They made a campaign that focused on the inherent sexism in STEM fields that presumably don’t employ enough women in those areas. It should be duly noted that the following paragraphs have been written with a focus on one individual take on OLAY’s campaign and isn’t backed by research but rather personal experiences of one’s background during their course of learning in the area of one STEM field. Any logic narrated further to understand and deconstruct OLAY’s strategy is also

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Animation has been largely associated with video games and kids’ content. The world of advertising is mostly out-of-touch with this idea of the use of animation in ads. However, animations need to be used as the vehicle of storytelling in ads more often and here is why: An ad may be creative and enigmatic, but the cost of producing such ads are higher than the budget might allow. Recruiting animators for this job eases the cost put in production. An unfair advantage that animation has over regular ads is the transition.  The content to be narrated need not be as

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The Perfect Christmas Ad The essence of the advertisement Since the American microblogging website is themed around the colour blue; the animated ad is also made with the same colour palate. Most of the characters and background take on good variations and contrasts of the colour blue and its shades. The Twitter ad opens like a Children’s story. Since it is a Christmas story and most people would associate Christmas with winter and by a co-relation, snow; it is a story about 2 snowflakes. This specification has to be made; as the current landscape of Twitter is very different from

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Checkers Sixty60; the 60-minute grocery delivery service available in South Africa has brought a remake of the famous children’s Christmas song for this year of Christmas. Dan Mace; the Cannes awarded director, who also happens to be quite young and famous in his line of work; has been partnered with, in the ad. Dan also happens to be a Youtuber who uploads videos related to film, directing and music on his channel. Originally from South Africa, he is also based in the United States. An industrious endorsement Dan rocks a cap promoting his creative agency JOE Films; to announce to

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Canal+ is a French premium broadcasting platform where almost all foreign films are available in French dub or French sub. Together with Kad Merad, they have made several adverts to promote their services; each of them, quite interesting in their own way. The most recent one from Canal is “Sorry Kad”; which has been made with the help of BETC Paris. What are the codes? To understand the context of the recent ad better, one will have to dive back into the ad that was released in November of 2020 which also featured Kad. Kad Merad anxiously waits for his

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Many virtual assistants have a female voice. Think of pre-existing examples: Alexa, Siri, Google Assistant, Cortana or more. This might have shaped an unconscious belief of what a virtual assistant should be like. Research from Wired shows that this has been done on purpose as most tech companies have found out that people prefer it when help is delivered in a female voice. Knowit, a digital consultancy firm made a spoof ad for one such imaginary virtual assistant. DICK, the first all-male voice assistant has been named so, by them. A bad associate DICK introduction isn’t any less than that

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