Knowit’s aspiration to make the digital world equal

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Many virtual assistants have a female voice. Think of pre-existing examples: Alexa, Siri, Google Assistant, Cortana or more. This might have shaped an unconscious belief of what a virtual assistant should be like. Research from Wired shows that this has been done on purpose as most tech companies have found out that people prefer it when help is delivered in a female voice. Knowit, a digital consultancy firm made a spoof ad for one such imaginary virtual assistant. DICK, the first all-male voice assistant has been named so, by them. A bad associate DICK introduction isn’t any less than that

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Cred revives Chacha Choudhary Character

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An animated ad from Cred which was released recently featured 2 famous and beloved children’s characters: Chacha Choudhary and Suppandi. Both of them are iconic Indian comic book characters known for their unique identities. Not an ad? Even though Cred titles this “Not an ad”, Chacha Choudhary and Suppandi are cast or appropriately put, animated to speak in Cred’s style of usual ad-making. Chacha Choudhary replaces Jim Sarbh in this ad, who is Cred’s usual introductory speaker for such ads. Raghubir Yadav, who has been lending his voice for the character in television series; repeats the written monologue for him.

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Ikea really

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Tourism by definition is the business of attracting, accommodating and entertaining foreigners for travelling. Thus, obviously, those who reside within the specific location would be the most suitable candidates for coming up with a tourism video for their location. By standard and for understandable reasons, tourism ads comprise the location’s most photogenic, breath-taking or serene spots. Though, these aren’t by any model wrong; they also don’t check enough boxes which would make it go viral for a tourism ad. Despite the inclusion of most dazzling visual landscapes, most remain in obscurity; away from the enormousness of the internet. Lately, however,

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When Harry Met Santa: An unorthodox Christmas ad

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Posten Norge is the name of the Norwegian postal service company which is owned by the Norwegian Ministry of Transport and Communication. The ad, which is the subject of discussion; is made for the Christmas season of 2021. As the title might have hinted, it has been inspired by the famed American rom-com “When Harry met Sally”. The narration of the ad Less of a commercial and more of a movie in its way. It is a short story of a guy; one presumes to be Harry, and Santa Claus. On one of the nights during Christmas, Harry discovers Santa

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Simpson+Hong kong

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The subscription issued OTT video streaming platform, Disney+; owned by the influential multi-billion corporation, Disney had decided to extend its services for Hong Kongers. A promo video for expressing the same was released on 16th November.   With the annual subscription price of 738 Hong Kong dollars or 73 dollars per month, users would be allowed to access a range of shows and videos. To name a few would be Disney’s own shows and movies, animated and live-action, Marvel and Pixar of course, but also National Geographic, Star Wars, Simpsons, Grey’s Anatomy, The Walking Dead and many more as such.

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Tanishq encourages you to have a difficult conversation with your betrothed

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Although untitled as so; Tanishq makes a ‘short film’; a tag which would have been allotted to it by the definition of mainstream pop culture. The video comprises of a few young couples who are engaged to each other talking about subjects that would inevitably cloud their married life. Marriage conversations as important as those discussed in the ad are crucial; more so if 2 people are brought together by the tradition of arranged marriage. Love in the culture of romanticism; is falling head over heels for someone with a brief introduction and being submerged for the rest of one’s

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Sustainability, a new goal?

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Knowing our planet is on the brink of breaking down isn’t new information anymore. The effects of the Industrial Revolution have caught up with us through current affairs. Articles about scientific articles about climate change, its causes and effects have crept up in daily news feed. Consequently, since we all inhabit this planet and as humanity as a whole; wish to continue to exist; the topic of sustainability has entered our conversation as well. Companies and our long-continued harmful practices are being called out by scientists as the threat of annihilation is closing in. Greenwashing Greenwashing happens when a company

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Find a friendship worth cherishing, with the unlikely 2

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Finding friends as an adult can be tough. Possibly, an unwanted tax of intellectual complexity or a lack of social skills and opportunities. Nevertheless, loneliness can be tough on everyone as human beings are wired for connection. Once we get past the insanity, torture and humiliation that loneliness presumably brings upon us; we might find ways out of it. Longing for emotional connection; one could willingly adopt or at least get close to the creatures incapable of verbalising themselves in human language, animals and birds. This could be one of the many ways to mould loneliness into something more meaningful.

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Better left unsaid

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The familiarity and comfort of nuclear families have made the concept of getting together with extended or joint families awkward. Everyone has their quirks which over time becomes more bearable; when the relatives are more immediate. Having a routine with work in our hands also makes it easy to navigate. Holidays, however, are a break from the routine and for a while, we might have to bear the insufferableness of unusual faces once more. The ones handed the responsibility of making this ad probably understood that not everyone has the privilege of being surrounded by the best people and that

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Disability Representation and Inclusivity in Advertising

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Disabled or ‘differently-abled people’ as they are called; are often looked down on with either contempt or sorrow. The representation of differently-abled people in advertisements is more or less the same. Disability is only represented when the subject of the advertisement is as such. Sometimes, disability-related advertisements cast actors that don’t have any such disability in real-life. Just like Vogue Brazil in 2016 who photoshopped abled people to look like the ones without them. Of course, this wasn’t received well. Apart from the misrepresentation, it was argued that the post set unrealistic body standards for disabled people. Not only did

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Riding the high of dangerous stunts

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Dangerous stunts are usually associated with automobile ads. Skirting in the dirt, on racetracks, along horses or any other fast-moving animal to display the vehicle’s rigidity, strength and power. Sometimes, with the occasional inclusion of human beings; these ads seem like a mid-fight sequence of a badly scripted action movie. Truthfully assessed, these seem more fitting, more appropriate and grander in the advertisements than the movies. Volvo Trucks and Mahindra Furio 7 The argument’s value can be gauged best with truck commercials of Volvo and Mahindra Furio 7. Akin in its stunt execution, the two ads carry different vessels of

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6 Ads from Educational companies

The nature of adverts from e-learning companies

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It is should be taken as a sign of deterioration of our education system that a whole new industry of tutoring and coaching have cropped up beside it. The intolerance to admit and accept so-called mediocrity and a burning hunger for excelling at everything; even in education has brought us to this point. A point where even learning has to be won. It might seem like an exaggeration; since tutoring courses, can be for students who lag in school but the true nature of deployment of the educational courses can be experienced by those who still currently are in schools

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