Veilig internetten; Dutch for ‘safe internet’; is an initiative launched by the Ministry of Economic Affairs and Climate and National Cyber Security Centre of Netherlands. They recently introduced a new ad campaign favoured in the public interest which is worth a view. Animals are lovable and can be sympathised with. Thus, they chose to use cats instead of people in the ads. In a way, it makes sense to use animals over humans. Silly animal videos go viral and manage to get a giggle out of us. An over sympathetic voice on behalf of those animals makes it hilarious and

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Christmas and any holiday season, in general, is associated with eating rich and well. Though an unwanted consequence of the plan but instinctive nevertheless is weight gain. Plans of exercise are left behind as people go back to visit their families who live away from their current residence. Another tradition of Christmas is gift-giving. Peloton instinctively combines both in a remake of “A Christmas Carol” to deliver a Christmas advertisement early to its consumer base. Peloton’s 2021 Christmas ad Peloton, the exercise equipment company; most well-known for their indoor exercise bike has released a new ad for Christmas, this year.

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Choosing to become a parent means accepting a drastic change in one’s life. If a female ever chooses to be a mother and isn’t adopting; it means diligently accepting the uncontrollable drastic physical and emotional changes. And as if becoming a mother wasn’t a tough decision on its own; the confined definitions of the roles and responsibilities of being a mother compounds the difficulties even more. The conservative notion in any patriarchal society defines that a mother is solely responsible for the child,  except for financial responsibility sometimes. Being singly responsibly for a newborn can be taxing for any person.

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From research conducted, it has been shown that customer engagement, loyalty and expenses spent on a brand significantly increase with friendly social media management from the brands’ end. Developing a Brand Personality In August 2012, professors at the University of South Carolina explored brand-customer relationships. In this research, they meant to find out answers to 4 main questions: Does social media affect consumers’ emotional attachment to the brand? Do these interactions humanise the brands? Does humanisation increase the quality of the brand-consumer relationship? and, Does the stronger relationship; obtained only through social media; amplify the brand outcomes like satisfaction? Image

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Lately, a few ads have been garnering attention for their nature. To hammer the point home; let’s talk about the specifics of the advertisements that are going to be covered in the article. Same-Sex Karwachauth Dabur and FemIndia’s collaborated ad had been taken down due to a threat by a minister for legal action. The advertisement is a breakthrough in the traditions of the Hindu festival called Karwachauth. And, it is because the advert is different from the normal celebrations of Karwachauth. Usually, a wife keeps a fast for her husband’s well-being but in the advertisement; 2 wives fast for

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An early Christmas surprise from John Lewis

High-end department store, John Lewis has dropped their advertisement for Christmas two weeks prior. Perhaps, this is meant to serve as a reminder for shoppers to get their Christmas shopping done early. Content of the ad From what has been gathered, an important aspect of John Lewis’ advertisements is the story and the storytelling of the ad. From a personal point of view, these are quite akin and reminiscent of Enid Blyton’s books. For this time, in 2021, a young boy during Christmas time spots a magical rainbow-like beam crashing into the forest. Curious, he checks it out and discovers

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Diwali; popularly known as the “Festival of Lights” in Hinduism; mythologically speaking, is a homecoming celebration of Lord Ram. The decked-up interiors and exteriors were and still remain an exhibition of the happiness one experiences on his return from the 14 years of exile. This message is hard to translate in advertisements for Diwali. But, Vivo tried to do so this year with their ad that is titled “Joy of Homecoming”. Vivo Busy lives don’t allow assimilation with our loved ones; even on holidays. Holidays are spent catching up on the things that we missed out on when we were

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The desire to appear youthful at all times has been a long-existing passion; especially for women. This is because worth; for a long time; had been assigned to physical appearance. Make-up and its earlier counterparts were invented to achieve that look. Recently, as recent as 2012, skincare has caught the attention of the masses. The desire of appearing youthful hasn’t disappeared but transformed. The horrors of regular application of make-up have finally caught up.  Instead of abandoning the love of appearing youthful forever; a wish to maintain and perhaps improve one’s skin has taken place. This has allowed people to

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Halloween has its origins in Irish culture, dating back to the Celts who resided in Brittany, Wales, Ireland and the Scottish Highlands. The day actually celebrated as Samhain (pronounced sow-in); was a mark of the day when summer and the harvest ended, and dark, cold winters began; often associated with death. The night of October 31st was observed as the night before the new year. This is when the boundary between living and dead became blurred and ghosts entered the human world. People dressed as ghosts to blend themselves among the other-worldly beings. This Irish traditional festival was bought to

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Amid the recent, perchance unwanted controversy Shah Rukh Khan has gotten into; he has made the headlines for something quite unrelated. Cadbury launched a new advertisement for the upcoming festival Diwali, stressing how it isn’t just an advertisement. Not Just A Cadbury Ad As it is usual to the day of Diwali which is packed with hustle and bustle; Shah Rukh Khan gets a call from outside; while he is adjusting his sherwani. Shah Rukh Khan is one of the biggest stars in Bollywood. He is also well-known for his delivery, famous lines and poses. With its prominence, it isn’t

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A small town in the Central West region of New South Wales, Australia, Cowra has attracted the attention of netizens and Chris Hemsworth concerning their new ad campaign for their small. Cowra Tourism’s Ad The ad campaign meant to get Chris Hemsworth’s attention was unlike any other poor attempt to attract attention. It felt sincere and honest in its approach with its title and content. It is almost as if they made the entire video just for him. One of Cowra Tourism’s operatives informs the other about Chris Hemsworth’s role in Australia’s tourism. While still being in disguise of the

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As days get closer to the day of Diwali, the Hindu festival of lights celebrated in India and other parts of the world; preparations for the celebrations gradually increase. Since the main motive of companies is to attract consumers towards them; marketing will circle the trends and routines that matter to the common folk. Since Diwali is one of the biggest festivals celebrated in India, unsurprisingly, the current has shifted in its direction. In one such advertisement among many for this occasion; FabIndia’s recent Diwali advertisement, “Jashn-e-Riwaaz” has caught social media by fire. For those who hadn’t had a chance

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