Research has shown that animals in advertisements can inscribe both brand identity and several physiological behaviours such as neurological, behavioural and emotional components. Stone M Sherril in her study tried to break down the reasons of appeal for animals in advertisement and why such ads are so successful. It has been found that subconscious advertising is effective, has been in use for a long time and is still currently being deployed. So, an advertisement can be effective without being obnoxious. This is can be done by adding humour, using provocative elements or subliminal messaging. Visual imaging of negative aspects was

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Food and advertisements. Fast food advertisements are the first thought of the mind. A bright and colour saturated video of advertised food items. Sometimes, companies focus on the appeal of the food through: a) attractive individuals, b) preparation or c)appeal of consumption. One awed by the production, may salivate and become tempted to buy the food item. Change in Marketing Strategy Without any need or implication, food-based companies change ways to boost their image. This is also done to test new styles of marketing. The effectiveness of this strategy is dependent on the association between the company and the strategy

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