The New Year’s greetings are often cloaked as still or print ads as the general perception lean towards the extroverted view of celebrations. Even with the inclusion of quiet, undramatic celebrations of an individual, alone in the corner of one’s room doesn’t give any aid to imaginations for a New Year creative ads. There aren’t many newer, refined deliverances for New Year’s greetings unless of course, a compilation of year’s deeds counts as that. Popularly; even if the commonality can’t be confirmed as we do not have the means to acquire data from the minds all around the world; change

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New Year, New Beginnings Time is a social construct but almost everyone uses it as a scale for measuring life to ultimately test its value and weight more psychologically. Since most of the world follows the Gregorian calendar, New Year celebrations are celebrated around the world around the time close to January 1st of next year and December 31st of the present year in different time zones of different places of the planet. Not that it has to be done in this way, but New Year is also viewed as an opportunity to try something new in life; perhaps even

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In August of 2020, Olay had introduced a campaign focused on bridging the gap between women and men in STEM. They made a campaign that focused on the inherent sexism in STEM fields that presumably don’t employ enough women in those areas. It should be duly noted that the following paragraphs have been written with a focus on one individual take on OLAY’s campaign and isn’t backed by research but rather personal experiences of one’s background during their course of learning in the area of one STEM field. Any logic narrated further to understand and deconstruct OLAY’s strategy is also

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Many virtual assistants have a female voice. Think of pre-existing examples: Alexa, Siri, Google Assistant, Cortana or more. This might have shaped an unconscious belief of what a virtual assistant should be like. Research from Wired shows that this has been done on purpose as most tech companies have found out that people prefer it when help is delivered in a female voice. Knowit, a digital consultancy firm made a spoof ad for one such imaginary virtual assistant. DICK, the first all-male voice assistant has been named so, by them. A bad associate DICK introduction isn’t any less than that

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Posten Norge is the name of the Norwegian postal service company which is owned by the Norwegian Ministry of Transport and Communication. The ad, which is the subject of discussion; is made for the Christmas season of 2021. As the title might have hinted, it has been inspired by the famed American rom-com “When Harry met Sally”. The narration of the ad Less of a commercial and more of a movie in its way. It is a short story of a guy; one presumes to be Harry, and Santa Claus. On one of the nights during Christmas, Harry discovers Santa

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The familiarity and comfort of nuclear families have made the concept of getting together with extended or joint families awkward. Everyone has their quirks which over time becomes more bearable; when the relatives are more immediate. Having a routine with work in our hands also makes it easy to navigate. Holidays, however, are a break from the routine and for a while, we might have to bear the insufferableness of unusual faces once more. The ones handed the responsibility of making this ad probably understood that not everyone has the privilege of being surrounded by the best people and that

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Gift-giving is an essential tradition of Christmas. Given its importance, deciding what gifts need to be given away can be stressful as one might have to decide every year on what might be the perfect gift for those we love. Etsy has chosen to release 5 ads for the season to refurnish the tradition for people that celebrate Christmas. A child at heart While queueing up for a picture with Santa, the Santa themed accessories and goodies seems to ignite something within the heart of the caretaker. The child, being more impatient, rushes him to the front of the line.

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Veilig internetten; Dutch for ‘safe internet’; is an initiative launched by the Ministry of Economic Affairs and Climate and National Cyber Security Centre of Netherlands. They recently introduced a new ad campaign favoured in the public interest which is worth a view. Animals are lovable and can be sympathised with. Thus, they chose to use cats instead of people in the ads. In a way, it makes sense to use animals over humans. Silly animal videos go viral and manage to get a giggle out of us. An over sympathetic voice on behalf of those animals makes it hilarious and

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Christmas and any holiday season, in general, is associated with eating rich and well. Though an unwanted consequence of the plan but instinctive nevertheless is weight gain. Plans of exercise are left behind as people go back to visit their families who live away from their current residence. Another tradition of Christmas is gift-giving. Peloton instinctively combines both in a remake of “A Christmas Carol” to deliver a Christmas advertisement early to its consumer base. Peloton’s 2021 Christmas ad Peloton, the exercise equipment company; most well-known for their indoor exercise bike has released a new ad for Christmas, this year.

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