Wendy’s Twitter is popularly known for its roasts and its anthropomorphised sassy personality.     Wendy’s hasn’t hesitated to take shots on Mc Donald’s before. Though, this time they have a video advertisement where they have specifically mentioned Mc Donald’s in their commercial. Wendy’s released the new advertisement for their fries on October 18th 2021. An open challenge This might be a coincidence but the first half of the video has a dark-depressing even spooky vibe to it owing to October; primarily devoted to Halloween in the US. On a depressing afternoon, on a rainy gloomy, windy day; a restaurant

Read More

Since the ICC T-20 World Cup is about to be held in 2021, Star Sports reminisces its long-running ad campaign “Mauka Mauka”. “Mauka Mauka” ads have been known to dig up the strife between Indian and Pakistani cricket fans. They have notably taken up different routes to broadcast the evergreen rivalry on the television screen. These can be traced back to 2015. Star Sports launched 2 separate ads to hype its viewers for India vs Bangladesh and India vs Pakistan matches. A Qawalli battle In a promotional ad for India vs Bangladesh, surprisingly the jab is still aimed at Pakistani

Read More

In recent times, betting or gambling apps have gained more popularity. Dream 11 ads for IPL last year is perhaps a good example to offer. The popular meme “Yeh mai kar leta hu… aap tab tak Dream 11 pe team banao” (I’ll do that…you can select a team on Dream 11). The series of short ads featured cricketers who interrupted people in boredom to encourage them to make a team on their app. A long-running habit Gambling isn’t a new practice. It needn’t nor ever was limited to sports. Betting on players behind the scenes isn’t an uncommon practice though.

Read More

Unacademy has been dropping lessons that incite feelings of ambition and encouragement for students every IPL season. Because of the nature of its timing, the ad is usually a collection of snippets from IPL matches. Unacademy has been a sponsor for IPL for some time now. Thus, the recurring theme of IPL seasoned in the ads meant for students isn’t a new occurrence. One of the ads in its kind was released last year during IPL which cleverly related subject lessons to distinctive moments of IPL Cracking the Game A keen eye would be able to catch on the effectiveness

Read More

Sakeru Gummy, a Japanese gummy candy, is one of the many iconic chewy treats produced by UHA Mikakuto. In 2017, they hired an agency Hakuhodo to produce an 11-part television commercial series to promote Sakeru Gummy. Owing to its now-infamous catchphrase repeated over and over in the commercial series, it is now known as the ‘Long Long Man’ ad. While the commercial mainly focuses on 2 main subjects, Tooru-san and Chi-chan; a third one, the stranger is repeatedly introduced for an engaging plotline. In a captivating video essay, the commercials centre on Chi-chan’s love for Sakeru candy by switching in

Read More

Teacher’s Day is celebrated on 5th September every year in India to mark the birth anniversary of Sarvapelli Radhakrishnan, a professor and politician who served as India’s first Vice President and second President. Though the respect accorded to a teacher shouldn’t be limited within one day, a Teacher’s Day should be celebrated to amplify the significance of teachers in our lives that has lost its honour due to their common and simplistic getup. Here are the sweetest ads that brands made to honour the teachers in our lives: Classplus The pandemic that struck last year affected the part of the

Read More

While Emirates’s new #FlyBetter ad may have drawn the eyes of many online, but once upon a time, there was another ad which is gained just as much attraction. It too happened to feature a Nicole; the Oscar-winning Australian actress Nicole Kidman. In 2015, Etihad released an ad campaign for their airline called Flying Reimagined in which they revealed Nicole Kidman as their brand ambassador. The ad featured her in fleet A380 showcasing its luxuries. This ad was directed by Anthony Atanasio and Valerie Martinez. Source: Campaign A summary For those who can’t remember the ad and its polished advertising,

Read More

ICICI Lombard Fast food is always more appetizing. The man in the ad agrees with that. He has no reluctance in admitting that he is alive only to enjoy the pleasures of “good” food and not the other way around. He fancies sweet treats owing to his sweet tooth. Ruffling his grey hair, he hesitantly reveals his lack of passion to join a gym and eat healthily. All of this passionate talking about food exhausts him and he has to stop and catch his breath. NatureFresh Acti Heart The practice of working on incomplete knowledge is inculcated from a very

Read More

It isn’t odd to hear about controversial ads. After all, they grab the limelight and force us to direct our attention from other perhaps more important core issues at hand. Controversy uprises from these ads because they tackle a social issue. One could see examples of such; in ads like the one made for Nike’s 30th Anniversary that featured Colin Kaepernick or Pepsi’s ad that featured Kendall Jenner. It should raise confusion that controversial ads get the attention they do; since the same issue bought up in the company of acquaintances would only invite uncomfortable silence. To put it in

Read More

What Mc Donald’s is to food is what Budweiser is to booze. Launched in 1876, and later acquired by Anheuser-Busch; Budweiser is a well-known beer amongst the common folk. According to Brewers Association, Anheuser-Busch was one of the top brewing companies in 2020 when measured in sales. Anheuser-Busch has a dominant presence around the globe, and its network strains down to small pubs and bars across the world. They sell 100s of different liquors. Naturally, they have a higher market share and retail sales. Budweiser, also as you’ll note further; importantly and regularly engages itself in highly dense events such

Read More

High-end coffee or tea production companies have found ways to associate universal beverages with wealth and worth. Since these have started to acquire a position in the commonplace and among the common folk, especially with the invention of instant coffee; companies find it a necessity to set their coffee as a unique, essential but prized commodity for coffee drinkers. Coffee’s global rise to popularity Coffee wasn’t always a common drink. Tea had pushed into its fame because of the British. Until the Boston tea party in 1773, tea was a popular drink among the American folk. Coffee found its success

Read More