Olay Ads Post

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In August of 2020, Olay had introduced a campaign focused on bridging the gap between women and men in STEM. They made a campaign that focused on the inherent sexism in STEM fields that presumably don’t employ enough women in those areas. It should be duly noted that the following paragraphs have been written with a focus on one individual take on OLAY’s campaign and isn’t backed by research but rather personal experiences of one’s background during their course of learning in the area of one STEM field. Any logic narrated further to understand and deconstruct OLAY’s strategy is also

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Halloween Marketing through the Decades

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Halloween has its origins in Irish culture, dating back to the Celts who resided in Brittany, Wales, Ireland and the Scottish Highlands. The day actually celebrated as Samhain (pronounced sow-in); was a mark of the day when summer and the harvest ended, and dark, cold winters began; often associated with death. The night of October 31st was observed as the night before the new year. This is when the boundary between living and dead became blurred and ghosts entered the human world. People dressed as ghosts to blend themselves among the other-worldly beings. This Irish traditional festival was bought to

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The-long-long-Man-commercial

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Sakeru Gummy, a Japanese gummy candy, is one of the many iconic chewy treats produced by UHA Mikakuto. In 2017, they hired an agency Hakuhodo to produce an 11-part television commercial series to promote Sakeru Gummy. Owing to its now-infamous catchphrase repeated over and over in the commercial series, it is now known as the ‘Long Long Man’ ad. While the commercial mainly focuses on 2 main subjects, Tooru-san and Chi-chan; a third one, the stranger is repeatedly introduced for an engaging plotline. In a captivating video essay, the commercials centre on Chi-chan’s love for Sakeru candy by switching in

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Flying Reimagined Ad Campaign: Etihad's Influential Approach

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While Emirates’s new #FlyBetter ad may have drawn the eyes of many online, but once upon a time, there was another ad which is gained just as much attraction. It too happened to feature a Nicole; the Oscar-winning Australian actress Nicole Kidman. In 2015, Etihad released an ad campaign for their airline called Flying Reimagined in which they revealed Nicole Kidman as their brand ambassador. The ad featured her in fleet A380 showcasing its luxuries. This ad was directed by Anthony Atanasio and Valerie Martinez. Source: Campaign A summary For those who can’t remember the ad and its polished advertising,

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People Celebrate India Independence

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Technology has undergone rapid changes in the 21st century. Hence, it is often hard to imagine the livelihoods of those who came before us and existed in an age that didn’t comprise current technology. In 1947, when Indian Independence from British rule was declared, livelihoods naturally looked a lot different for people back then. Advertisements from that era can easily make a good example of a difference. But, surprisingly the blueprint of advertising hasn’t seemed to change a lot. Perhaps with a few examples, the similarities between the past and present advertisements can be bridged. Here are advertisements that date

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