The-long-long-Man-commercial

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Sakeru Gummy, a Japanese gummy candy, is one of the many iconic chewy treats produced by UHA Mikakuto. In 2017, they hired an agency Hakuhodo to produce an 11-part television commercial series to promote Sakeru Gummy. Owing to its now-infamous catchphrase repeated over and over in the commercial series, it is now known as the ‘Long Long Man’ ad. While the commercial mainly focuses on 2 main subjects, Tooru-san and Chi-chan; a third one, the stranger is repeatedly introduced for an engaging plotline. In a captivating video essay, the commercials centre on Chi-chan’s love for Sakeru candy by switching in

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Flying Reimagined Ad Campaign: Etihad's Influential Approach

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While Emirates’s new #FlyBetter ad may have drawn the eyes of many online, but once upon a time, there was another ad which is gained just as much attraction. It too happened to feature a Nicole; the Oscar-winning Australian actress Nicole Kidman. In 2015, Etihad released an ad campaign for their airline called Flying Reimagined in which they revealed Nicole Kidman as their brand ambassador. The ad featured her in fleet A380 showcasing its luxuries. This ad was directed by Anthony Atanasio and Valerie Martinez. Source: Campaign A summary For those who can’t remember the ad and its polished advertising,

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People Celebrate India Independence

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Technology has undergone rapid changes in the 21st century. Hence, it is often hard to imagine the livelihoods of those who came before us and existed in an age that didn’t comprise current technology. In 1947, when Indian Independence from British rule was declared, livelihoods naturally looked a lot different for people back then. Advertisements from that era can easily make a good example of a difference. But, surprisingly the blueprint of advertising hasn’t seemed to change a lot. Perhaps with a few examples, the similarities between the past and present advertisements can be bridged. Here are advertisements that date

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90s Ads

Problematic Ads Of The 90s

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Remember those ads from the 90s that you thought were fun but now completely cringe at? Yes, yes, we know that it took us all a while to unlearn the conditioning that we had overdosed on as kids but now that we look back at all of these ads, we know exactly where the problem lies. For some others however, this listicle shall be an eye opener. Apologies if we ruin one or two of your favourites in the process.   Brace yourself to cringe for an entire lifetime’s worth! Here are five ads that are so problematic, they’d make

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