As much as you love their cheeseburgers and fries, you ought to love the creativity displayed in the campaigns.…
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Has it been long since you've reminisced the old memories? Take a break, grab some snacks and lie down on your couch. We've got something for you - enough to trip down the memory lane.…
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The influence of Korean culture has spread through the corners letting brands buy into the wave and entice the global audience. This article takes note of some famous brands who have either collaborated with Korean celebrities or have promoted the influx of the Korean…
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We are familiar with the logos of most famous brands that usually there’s no room for a second thought. But how did these logos become what they are? What stories do these designs hold?…
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Jeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos' focus on long-term…
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By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution…
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Editorial style guides are important to establish tonal consistency and avoid unnecessary regularities when creating content for your brand. They help the content team to meet editorial standards and convey the proper brand voice.…
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