As that hot (or cold) cup continues to inspire you, here we revisit Nescafe's warmest campaigns that motivated the marketing world.…
Read More
Emojis are fun, relatable, and easy to consume. Brands are making marketing fun by embracing the power of emojis. Find out how these popular brands have aced the game.…
Read More
Animation can never go out of trend, and the creative muscles of brand makers continue to deliver surprising adverts. Discover how your favorite brands have stunned the world using the power of animation.…
Read More
Experiential Campaigns are an opportunity for consumers to engage directly with the brand, and they've never turned out tedious. So, we've curated an exciting list of events you cannot help but be curious about!…
Read More
You know the 'boy who lived, but do you know how the boy became a global brand? This is the marketing story of the billion-dollar franchise Harry Potter.…
Read More
Remember Super Mario and the days you spent together to save Princess Toadstool? Mario has since then become the face of Nintendo. But, where did it all start? Dive in to know it all!…
Read More
As much as you love their cheeseburgers and fries, you ought to love the creativity displayed in the campaigns.…
Read More
Has it been long since you've reminisced the old memories? Take a break, grab some snacks and lie down on your couch. We've got something for you - enough to trip down the memory lane.…
Read More
The influence of Korean culture has spread through the corners letting brands buy into the wave and entice the global audience. This article takes note of some famous brands who have either collaborated with Korean celebrities or have promoted the influx of the Korean…
Read More
We are familiar with the logos of most famous brands that usually there’s no room for a second thought. But how did these logos become what they are? What stories do these designs hold?…
Read More
Jeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos' focus on long-term…
Read More
By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution…
Read More