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Branding

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Revisiting The Warm Nescafe Campaigns

by Ishika Mitra
May 27, 2022

As that hot (or cold) cup continues to inspire you, here we revisit Nescafe's warmest campaigns that motivated the marketing world.…

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Dessert

Emoji For Marketing: Brand Campaigns That Have Aced The Game

by Ishika Mitra
May 13, 2022May 27, 2022

Emojis are fun, relatable, and easy to consume. Brands are making marketing fun by embracing the power of emojis. Find out how these popular brands have aced the game.…

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Animation in Advertising: Finest Campaigns of All Time
Dessert

Animation in Advertising: Finest Campaigns of All Time

by Ishika Mitra
April 29, 2022May 27, 2022

Animation can never go out of trend, and the creative muscles of brand makers continue to deliver surprising adverts. Discover how your favorite brands have stunned the world using the power of animation.…

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Dessert

Experiential Marketing: 9 Most Creative Campaigns

by Ishika Mitra
April 15, 2022May 27, 2022

Experiential Campaigns are an opportunity for consumers to engage directly with the brand, and they've never turned out tedious. So, we've curated an exciting list of events you cannot help but be curious about!…

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Dessert

The Wizardous Marketing of Harry Potter: From A Book Series To A Multi-Billion Dollar Franchise

by Ishika Mitra
February 4, 2022May 27, 2022

You know the 'boy who lived, but do you know how the boy became a global brand? This is the marketing story of the billion-dollar franchise Harry Potter.…

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Nintendo Marketed Mario
Dessert

How Nintendo Marketed Mario: The Best-Selling Video Game Franchise of All Time

by Ishika Mitra
December 26, 2021December 26, 2021

Remember Super Mario and the days you spent together to save Princess Toadstool? Mario has since then become the face of Nintendo. But, where did it all start? Dive in to know it all!…

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A Collection Of McDonald’s Most Creative Campaigns
Apéritif

A Collection Of McDonald’s Most Creative Campaigns

by Ishika Mitra
July 26, 2021

As much as you love their cheeseburgers and fries, you ought to love the creativity displayed in the campaigns.…

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Recalling Some Of The Best Indian Ad Jingles
Dessert

Recalling Some Of The Best Indian Ad Jingles

by Ishika Mitra
July 10, 2021

Has it been long since you've reminisced the old memories? Take a break, grab some snacks and lie down on your couch. We've got something for you - enough to trip down the memory lane.…

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How Brands Are Tapping Into The Hallyu (Korean) Wave Worldwide
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How Brands Are Tapping Into The Hallyu (Korean) Wave Worldwide

by Ishika Mitra
June 2, 2021

The influence of Korean culture has spread through the corners letting brands buy into the wave and entice the global audience. This article takes note of some famous brands who have either collaborated with Korean celebrities or have promoted the influx of the Korean…

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Uncategorized

The Evolution Of Major Brand Logos

by Ishika Mitra
May 10, 2021

We are familiar with the logos of most famous brands that usually there’s no room for a second thought. But how did these logos become what they are? What stories do these designs hold?…

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Apéritif

How Jeff Bezos Built Amazon From the Ground Up And What Brands Could Learn From It

by Rakshit Chintakindi
April 27, 2021May 4, 2021

Jeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos' focus on long-term…

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Apéritif

How Brands Should Respond To Attacks By Taking Notes From The Recent Myntra Controversy 

by Rakshit Chintakindi
April 25, 2021May 1, 2021

By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution…

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TNS is inspired by the brands that have gone beyond the inches and pixels – brands that are a part of our pop culture. TNS lives on the internet, loves advertising, and serves a cocktail of ideas featuring the mavericks of marketing.

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