Animation in advertising has come a long way since its inception. But when did it all start? Though Arthur Melbourn Cooper’s stop motion advert Matches and Appeal is claimed to be the earliest animated project, who knows there might’ve been more?
Seeing images come to life – it’s fun, right? So why shouldn’t brands go all out making creative adverts? Curated from among the untold number of adverts, here we are with a list of inspiring adverts you need to check out.
Google – Project Sunroof
Taking the initiative to integrate solar power generation estimates with Google Maps, Google explained the complex process through an animated video of fewer than 2 minutes. The video entails the pros of using solar power over traditional electricity – which saves people a lot of money.
Lifebuoy – Bish Bash Bosh Bacteria
Lifebuoy always has some creative ideas up their sleeves, like Bunty? In a 30 second commercial, the brand explains the importance of good handwashing habits and bashing the bacterias with Lifebuoy.
Metro Trains – Dumb Ways to Die
Something very disturbing as death has never been presented so well. This animated advert, for its impeccable execution, has bagged several awards at Cannes. Devised by McCann Melbourne, the advert is not only our favorite but also the 200M+ fans on YouTube.
Android: Be Together, Not The Same
Rock, paper, and scissors brought to life – and not as sworn enemies but companions having each others’ back. Undeniably one of the cutest commercials launched by Google’s mobile OS Android during the 2016 Academy Awards.
Petco – Saving up (Holiday Tails)
Released during Christmas chimes, Petco’s holiday trails gave a subtle dose of warmth and kindness. The advert portrays a little boy who saves up to buy a bicycle, but instead, his parents gift him the bicycle on Christmas. And the money? He used it to adopt a three-legged puppy from the nearby pet store.
Apple – Mindfulness
Amidst the big fat screens and busy schedules, Apple encouraged their health app users to take out time for themselves with the new features of mindfulness. Apple has been a pioneer in making lifestyle easy and comfortable with technology.
Gatorade – The Boy who learned to fly
Alright, this may be a bit long from your usual commercials but worth your time. The 7-minute long clip shares the story of Jamaican Sprinter Usain Bolt. They might not have promoted their products but the advert garnered some solid 16 million views.
Wimbledon – In Pursuit of Greatness
A historic video without voiceover? Nah! But you’ve got to see this. The background music will give you absolute chills while you explore the evolution of Tennis.
And that’s it! We hope you liked them. Let us know if you want us to cover some more animated adverts. Because who doesn’t like animation, right? And when it’s our favorite brands we cannot help but watch on repeat. Agree?