By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution…
Read MoreEditorial style guides are important to establish tonal consistency and avoid unnecessary regularities when creating content for your brand. They help the content team to meet editorial standards and convey the proper brand voice.…
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