How Jeff Bezos Built Amazon

Jeff Bezos has been the CEO of Amazon since its inception and has continuously made the right decisions when it comes to growing Amazon. From taking risks to be the market leader to reinvesting profits back into the company, Jeff Bezos’ focus on long-term growth has turned Amazon into the behemoth it is today.

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How Brands Should Deal With Controversies

By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution that will make the most parties happy.

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Consumer Trends Of 2021

2020 has been the turning point for brands and consumers. With technological advancement and rampant use of social media, consumer behavior has also witnessed significant changes, which brands are trying to meet.

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