The newer bolder wave of advertisements

by

Lately, a few ads have been garnering attention for their nature. To hammer the point home; let’s talk about the specifics of the advertisements that are going to be covered in the article. Same-Sex Karwachauth Dabur and FemIndia’s collaborated ad had been taken down due to a threat by a minister for legal action. The advertisement is a breakthrough in the traditions of the Hindu festival called Karwachauth. And, it is because the advert is different from the normal celebrations of Karwachauth. Usually, a wife keeps a fast for her husband’s well-being but in the advertisement; 2 wives fast for

Read More
Disseminating enlightening messages for Diwali

by

Diwali; popularly known as the “Festival of Lights” in Hinduism; mythologically speaking, is a homecoming celebration of Lord Ram. The decked-up interiors and exteriors were and still remain an exhibition of the happiness one experiences on his return from the 14 years of exile. This message is hard to translate in advertisements for Diwali. But, Vivo tried to do so this year with their ad that is titled “Joy of Homecoming”. Vivo Busy lives don’t allow assimilation with our loved ones; even on holidays. Holidays are spent catching up on the things that we missed out on when we were

Read More
A Fascination crafted for Youth and Beauty: Skincare ads

by

The desire to appear youthful at all times has been a long-existing passion; especially for women. This is because worth; for a long time; had been assigned to physical appearance. Make-up and its earlier counterparts were invented to achieve that look. Recently, as recent as 2012, skincare has caught the attention of the masses. The desire of appearing youthful hasn’t disappeared but transformed. The horrors of regular application of make-up have finally caught up.  Instead of abandoning the love of appearing youthful forever; a wish to maintain and perhaps improve one’s skin has taken place. This has allowed people to

Read More
Halloween Marketing through the Decades

by

Halloween has its origins in Irish culture, dating back to the Celts who resided in Brittany, Wales, Ireland and the Scottish Highlands. The day actually celebrated as Samhain (pronounced sow-in); was a mark of the day when summer and the harvest ended, and dark, cold winters began; often associated with death. The night of October 31st was observed as the night before the new year. This is when the boundary between living and dead became blurred and ghosts entered the human world. People dressed as ghosts to blend themselves among the other-worldly beings. This Irish traditional festival was bought to

Read More
Sports and Gambling Apps

by

In recent times, betting or gambling apps have gained more popularity. Dream 11 ads for IPL last year is perhaps a good example to offer. The popular meme “Yeh mai kar leta hu… aap tab tak Dream 11 pe team banao” (I’ll do that…you can select a team on Dream 11). The series of short ads featured cricketers who interrupted people in boredom to encourage them to make a team on their app. A long-running habit Gambling isn’t a new practice. It needn’t nor ever was limited to sports. Betting on players behind the scenes isn’t an uncommon practice though.

Read More
Best Teacher’s Day Advertisements by Brands

by

Teacher’s Day is celebrated on 5th September every year in India to mark the birth anniversary of Sarvapelli Radhakrishnan, a professor and politician who served as India’s first Vice President and second President. Though the respect accorded to a teacher shouldn’t be limited within one day, a Teacher’s Day should be celebrated to amplify the significance of teachers in our lives that has lost its honour due to their common and simplistic getup. Here are the sweetest ads that brands made to honour the teachers in our lives: Classplus The pandemic that struck last year affected the part of the

Read More
Spreading awareness and information: Ad campaigns for World Heart Day

by

ICICI Lombard Fast food is always more appetizing. The man in the ad agrees with that. He has no reluctance in admitting that he is alive only to enjoy the pleasures of “good” food and not the other way around. He fancies sweet treats owing to his sweet tooth. Ruffling his grey hair, he hesitantly reveals his lack of passion to join a gym and eat healthily. All of this passionate talking about food exhausts him and he has to stop and catch his breath. NatureFresh Acti Heart The practice of working on incomplete knowledge is inculcated from a very

Read More
Controversy Sells: Ads that caused a stir and created the sales

by

It isn’t odd to hear about controversial ads. After all, they grab the limelight and force us to direct our attention from other perhaps more important core issues at hand. Controversy uprises from these ads because they tackle a social issue. One could see examples of such; in ads like the one made for Nike’s 30th Anniversary that featured Colin Kaepernick or Pepsi’s ad that featured Kendall Jenner. It should raise confusion that controversial ads get the attention they do; since the same issue bought up in the company of acquaintances would only invite uncomfortable silence. To put it in

Read More
For Buddies and You: Budweiser’s Marketing

by

What Mc Donald’s is to food is what Budweiser is to booze. Launched in 1876, and later acquired by Anheuser-Busch; Budweiser is a well-known beer amongst the common folk. According to Brewers Association, Anheuser-Busch was one of the top brewing companies in 2020 when measured in sales. Anheuser-Busch has a dominant presence around the globe, and its network strains down to small pubs and bars across the world. They sell 100s of different liquors. Naturally, they have a higher market share and retail sales. Budweiser, also as you’ll note further; importantly and regularly engages itself in highly dense events such

Read More
Celebrity culture and the elite vision about Coffee

by

High-end coffee or tea production companies have found ways to associate universal beverages with wealth and worth. Since these have started to acquire a position in the commonplace and among the common folk, especially with the invention of instant coffee; companies find it a necessity to set their coffee as a unique, essential but prized commodity for coffee drinkers. Coffee’s global rise to popularity Coffee wasn’t always a common drink. Tea had pushed into its fame because of the British. Until the Boston tea party in 1773, tea was a popular drink among the American folk. Coffee found its success

Read More
Animals in Advertising: Perceived as Abusive or Adorable?

by

Research has shown that animals in advertisements can inscribe both brand identity and several physiological behaviours such as neurological, behavioural and emotional components. Stone M Sherril in her study tried to break down the reasons of appeal for animals in advertisement and why such ads are so successful. It has been found that subconscious advertising is effective, has been in use for a long time and is still currently being deployed. So, an advertisement can be effective without being obnoxious. This is can be done by adding humour, using provocative elements or subliminal messaging. Visual imaging of negative aspects was

Read More

by

Food and advertisements. Fast food advertisements are the first thought of the mind. A bright and colour saturated video of advertised food items. Sometimes, companies focus on the appeal of the food through: a) attractive individuals, b) preparation or c)appeal of consumption. One awed by the production, may salivate and become tempted to buy the food item. Change in Marketing Strategy Without any need or implication, food-based companies change ways to boost their image. This is also done to test new styles of marketing. The effectiveness of this strategy is dependent on the association between the company and the strategy

Read More
1 2 3