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Glenlivet Whisky has taken a bold step in its latest Father’s Day campaign by employing artificial intelligence (AI) to write the campaign’s script. The whisky brand aimed to explore the evolving dynamics of father-child relationships and challenge traditional stereotypes. By utilising AI technology, Glenlivet aimed to create thought-provoking and multi-layered content that would resonate with audiences in a unique way. AI-generated Script: Breaking Stereotypes and Challenging Norms The campaign’s AI-generated script drew inspiration from the historical image of fathers as distant and stoic figures more concerned with work than their relationship with their children. However, the project aimed to challenge

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Revolutionising road safety, Volkswagen, in honour of Motorcycle Awareness Month, is driving change in South Africa, a nation plagued by high accident rates and fatalities. With their trailblazing campaign, Volkswagen aims to shine a light on road safety concerns and showcase their remarkable Blind Spot Monitoring feature. Leveraging innovative paint technology, this campaign not only exposes the dangers of blind spots but also underscores Volkswagen’s commitment to safer roads for all. Unseen Dangers on South African Roads South Africa grapples with a sobering reality—road fatalities account for a significant number of unnatural deaths. Shockingly, over 14,000 lives are lost each

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Christmas Image

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The month of December is known more for its association with Christmas or Hannukah and the giddy vibes with the onset of a new year, rather than being the 12th month of the Gregorian calendar. And, as it is with most holidays, with close observation; it is a time to forget the formalities, rituals and obligations of the material world and for once come together to celebrate and enjoy the company of those close to us, perhaps sing and eat well too. Sainsbury 1914 We live in a deeply divided world. However, this isn’t some new theme. It is only

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Olay Ads Post

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In August of 2020, Olay had introduced a campaign focused on bridging the gap between women and men in STEM. They made a campaign that focused on the inherent sexism in STEM fields that presumably don’t employ enough women in those areas. It should be duly noted that the following paragraphs have been written with a focus on one individual take on OLAY’s campaign and isn’t backed by research but rather personal experiences of one’s background during their course of learning in the area of one STEM field. Any logic narrated further to understand and deconstruct OLAY’s strategy is also

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Etching the story: Animated Advertisements

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Animation has been largely associated with video games and kids’ content. The world of advertising is mostly out-of-touch with this idea of the use of animation in ads. However, animations need to be used as the vehicle of storytelling in ads more often and here is why: An ad may be creative and enigmatic, but the cost of producing such ads are higher than the budget might allow. Recruiting animators for this job eases the cost put in production. An unfair advantage that animation has over regular ads is the transition.  The content to be narrated need not be as

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Sustainability, a new goal?

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Knowing our planet is on the brink of breaking down isn’t new information anymore. The effects of the Industrial Revolution have caught up with us through current affairs. Articles about scientific articles about climate change, its causes and effects have crept up in daily news feed. Consequently, since we all inhabit this planet and as humanity as a whole; wish to continue to exist; the topic of sustainability has entered our conversation as well. Companies and our long-continued harmful practices are being called out by scientists as the threat of annihilation is closing in. Greenwashing Greenwashing happens when a company

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Disability Representation and Inclusivity in Advertising

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Disabled or ‘differently-abled people’ as they are called; are often looked down on with either contempt or sorrow. The representation of differently-abled people in advertisements is more or less the same. Disability is only represented when the subject of the advertisement is as such. Sometimes, disability-related advertisements cast actors that don’t have any such disability in real-life. Just like Vogue Brazil in 2016 who photoshopped abled people to look like the ones without them. Of course, this wasn’t received well. Apart from the misrepresentation, it was argued that the post set unrealistic body standards for disabled people. Not only did

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Riding the high of dangerous stunts

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Dangerous stunts are usually associated with automobile ads. Skirting in the dirt, on racetracks, along horses or any other fast-moving animal to display the vehicle’s rigidity, strength and power. Sometimes, with the occasional inclusion of human beings; these ads seem like a mid-fight sequence of a badly scripted action movie. Truthfully assessed, these seem more fitting, more appropriate and grander in the advertisements than the movies. Volvo Trucks and Mahindra Furio 7 The argument’s value can be gauged best with truck commercials of Volvo and Mahindra Furio 7. Akin in its stunt execution, the two ads carry different vessels of

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6 Ads from Educational companies

The nature of adverts from e-learning companies

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It is should be taken as a sign of deterioration of our education system that a whole new industry of tutoring and coaching have cropped up beside it. The intolerance to admit and accept so-called mediocrity and a burning hunger for excelling at everything; even in education has brought us to this point. A point where even learning has to be won. It might seem like an exaggeration; since tutoring courses, can be for students who lag in school but the true nature of deployment of the educational courses can be experienced by those who still currently are in schools

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The reverse psychology behind cheeky ads

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Reverse psychology is a communication tactic that, if done right, does hold the power to achieve the desired result for the doer. Strategic self-anti conformity is seemingly so effective because it takes advantage of human nature: reactance. Reverse psychology aims at the fault lines of a person; i.e., threatening their sense of freedom in an indirect way. When a perceived threat is received, the person is inclined to do what the doer was telling them not to do and thus will do what the doer actually wanted to be done. There exists a simpler word in the English dictionary word

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Motherhood Pregnancy

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Choosing to become a parent means accepting a drastic change in one’s life. If a female ever chooses to be a mother and isn’t adopting; it means diligently accepting the uncontrollable drastic physical and emotional changes. And as if becoming a mother wasn’t a tough decision on its own; the confined definitions of the roles and responsibilities of being a mother compounds the difficulties even more. The conservative notion in any patriarchal society defines that a mother is solely responsible for the child,  except for financial responsibility sometimes. Being singly responsibly for a newborn can be taxing for any person.

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Anthropomorphism and Brands

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From research conducted, it has been shown that customer engagement, loyalty and expenses spent on a brand significantly increase with friendly social media management from the brands’ end. Developing a Brand Personality In August 2012, professors at the University of South Carolina explored brand-customer relationships. In this research, they meant to find out answers to 4 main questions: Does social media affect consumers’ emotional attachment to the brand? Do these interactions humanise the brands? Does humanisation increase the quality of the brand-consumer relationship? and, Does the stronger relationship; obtained only through social media; amplify the brand outcomes like satisfaction? Image

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