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Coca-Cola

Apéritif

Best Coke Ever? Coca Cola’s Zero Sugar Asks The Question In Latest Multichannel Campaign

by Rakshit Chintakindi
August 23, 2021August 23, 2021

Read about Coca-Cola's extensive multichannel campaign about the new Coca-Cola Zero Sugar…

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How Ronaldo's Snub At Coca-Cola Potentially Cost Billions
Apéritif

Placement Marketing Gone Wrong: How Ronaldo’s Snub At Coca-Cola Potentially Cost Billions

by Rakshit Chintakindi
June 17, 2021June 17, 2021

Ronaldo in a recent presser removed the coke bottles placed in front of him and instead chose water. The snub cost the coke giant 4 billion USD in market value…

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90s Ads
Dessert

Problematic Ads of Yesteryear

by Sagarika Chakraborty
May 19, 2021May 19, 2021

Remember those ads from the 90s that you thought were fun but now completely cringe at? Yes, yes, we know that it took us all a while to unlearn the conditioning that we had overdosed on as kids but now that we look back…

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90s Ads
Dessert

Revisiting Wholesome Ads of Yesteryear

by Sagarika Chakraborty
May 10, 2021May 10, 2021

This is the one listicle that’ll bring together all millennials and boomers to share the same views and we all know how rare that is! Remember those beautiful ads that you grew up or old with that remind you of an India that was…

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Uncategorized

The Evolution Of Major Brand Logos

by Ishika Mitra
May 10, 2021

We are familiar with the logos of most famous brands that usually there’s no room for a second thought. But how did these logos become what they are? What stories do these designs hold?…

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Dessert

Revisiting Coca Cola’s Iconic And Wildly Successful ‘Share a Coke’ Campaign

by Rakshit Chintakindi
April 30, 2021May 1, 2021

Coke's iconic Share A Coke campaign was one of the best examples of personalised marketing in recent years. The campaign improved Coke's brand perception among young adults and stopped a decade long slump in sales in the US.…

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TNS is inspired by the brands that have gone beyond the inches and pixels – brands that are a part of our pop culture. TNS lives on the internet, loves advertising, and serves a cocktail of ideas featuring the mavericks of marketing.

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