Read about Coca-Cola's extensive multichannel campaign about the new Coca-Cola Zero Sugar…
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Ronaldo in a recent presser removed the coke bottles placed in front of him and instead chose water. The snub cost the coke giant 4 billion USD in market value…
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Remember those ads from the 90s that you thought were fun but now completely cringe at? Yes, yes, we know that it took us all a while to unlearn the conditioning that we had overdosed on as kids but now that we look back…
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This is the one listicle that’ll bring together all millennials and boomers to share the same views and we all know how rare that is! Remember those beautiful ads that you grew up or old with that remind you of an India that was…
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We are familiar with the logos of most famous brands that usually there’s no room for a second thought. But how did these logos become what they are? What stories do these designs hold?…
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Coke's iconic Share A Coke campaign was one of the best examples of personalised marketing in recent years. The campaign improved Coke's brand perception among young adults and stopped a decade long slump in sales in the US.…
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