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Apple

Why Apple's Shot On iPhone Campaign is Genius Marketing Move in UGC
Dessert

Why Apple’s Shot On iPhone Campaign is Genius Marketing Move in UGC

by Rakshit Chintakindi
August 3, 2021August 3, 2021

Apple's Shot On iPhone is one of the best User-generated-content campaigns in recent years. With 15 million posts on Instagram alone, the campaign has cemented itself as one of the greatest examples in UGC. It promotes the iPhones by showcasing their amazing cameras.…

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Revisiting 1980s Iconic Commercial Advertising Gems
Dessert

Revisiting 1980s Iconic Commercial Advertising Gems

by Rakshit Chintakindi
August 2, 2021

Looking at iconic commercials from the 1980s from Apple, Wendys, Pepsi, Nescafe and Chewits…

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Apéritif

Every Big Announcement from Apple’s 2021 WWDC Keynote

by Ishika Mitra
June 8, 2021June 9, 2021

Apple's WWDC Event kicks off with exciting reveals. CEO Tim Cook and big executives have revealed new upgrades in the Keynote, including FaceTime, MacOS Monterey, Apple WatchOS 8, and more.…

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Apéritif

Intel’s Jab At Apple’s Macbooks Backfires in Latest Ads

by Rakshit Chintakindi
May 21, 2021August 12, 2021

Intel brings back Justin Long, the "I'm a Mac" actor to take a jab at Apple's Macbooks. The 'Get A Mac' ads from Apple were very famous in the late 2000s. Among other things, Justin is seen making fun of Apple's poor support for…

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Apéritif

The Biggest Apple Announcements From Their 2021 Spring Event

by Rakshit Chintakindi
May 12, 2021

Apple announced a myriad of products in their Spring Event. The new products include the latest generation of iPad Pros and the redesigned iMacs with both running on M1 chips. Among other things they also announced the long rumoured AirTags, along with an updated…

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Uncategorized

The Evolution Of Major Brand Logos

by Ishika Mitra
May 10, 2021

We are familiar with the logos of most famous brands that usually there’s no room for a second thought. But how did these logos become what they are? What stories do these designs hold?…

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Apéritif

How The iOS 14.5 Update Impacts Advertising and Marketing

by Rakshit Chintakindi
May 10, 2021

With the iOS 14.5 update, Apple is pushing privacy to the forefront. Apps will now need users' permission to enable the IDFA tracker. This means that if they wish to gather the user data necessary to deliver high quality ads to iPhone users, they'll…

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TNS is inspired by the brands that have gone beyond the inches and pixels – brands that are a part of our pop culture. TNS lives on the internet, loves advertising, and serves a cocktail of ideas featuring the mavericks of marketing.

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