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controversy

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The Controversy Surrounding London’s “Say Maaate to a Mate” Campaign

by Rakshit Chintakindi
August 9, 2023August 9, 2023

Delve into the controversy surrounding London's 'Say Maaate to a Mate' campaign, addressing casual misogyny with a unique approach.…

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Controversy Sells: Ads that caused a stir and created the sales
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Controversy Sells: Ads that caused a stir and created the sales

by Niyati Sinha
September 24, 2021

It isn’t odd to hear about controversial ads. After all, they grab the limelight and force us to direct our attention from other perhaps more important core issues at hand. Controversy uprises from these ads because they tackle a social issue. One could see…

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How Brands Should Respond To Attacks By Taking Notes From The Recent Myntra Controversy 

by Rakshit Chintakindi
April 25, 2021May 1, 2021

By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution…

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