Delve into the controversy surrounding London's 'Say Maaate to a Mate' campaign, addressing casual misogyny with a unique approach.…
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It isn’t odd to hear about controversial ads. After all, they grab the limelight and force us to direct our attention from other perhaps more important core issues at hand. Controversy uprises from these ads because they tackle a social issue. One could see…
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By taking a look at the recent Myntra logo controversy, we try to understand how brands should deal with controversies and, if possible, turn them into marketing opportunities. We learn how to de-escalate attacks, deal with the blowback and come up with a solution…
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