Independence Day is a time of reflection and celebration, a moment to honour the struggles and sacrifices that led to the birth of our beautiful nation. While songs play in our neighbourhoods and patriotic fervour fills the air, some brands used their advertising prowess…
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In 2022, Apple's ad, "The Greatest" made global waves by featuring people with disabilities to showcase technology's impact on their lives.…
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Dangerous stunts are usually associated with automobile ads. Skirting in the dirt, on racetracks, along horses or any other fast-moving animal to display the vehicle’s rigidity, strength and power. Sometimes, with the occasional inclusion of human beings; these ads seem like a mid-fight sequence…
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It is should be taken as a sign of deterioration of our education system that a whole new industry of tutoring and coaching have cropped up beside it. The intolerance to admit and accept so-called mediocrity and a burning hunger for excelling at everything;…
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Reverse psychology is a communication tactic that, if done right, does hold the power to achieve the desired result for the doer. Strategic self-anti conformity is seemingly so effective because it takes advantage of human nature: reactance. Reverse psychology aims at the fault lines…
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The long awaited UEFA Euro 2020 is finally here and along with it came plenty of creative ads from Heineken, Qatar Airways and others.…
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Google intends to replace its third-party cookie tracking system with a new technology called FLoC to provide more privacy to users…
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