Buyer Persona is a simple bio-sketch of your target audience. A buyer persona helps the business to determine the group of people it needs to target for the marketing of its products. Business marketing comprises multiple steps and creating a buyer persona is one of them.
While it seems easy to create a buyer persona, it might be a bit tricky at times. To help you with this, we are here with an easy guide on how you can create a buyer persona in 5 easy steps!
#1. Start With Market Research
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Market research should be the very beginning of mostly all the steps you take while marketing for your business. When it’s all about the market, there’s no harm in spending some time researching about it!
In the Market Research part, you need to do the following things:
- Know Your Competitors
- Know who are the customers of your competitors
- Find out the social media platforms your competitors use for marketing their businesses.
- What your competitors do to attract customers
Here are the other things that you need to do in the market research part:
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You can conduct a survey in the target market for doing effective market research. The survey results will help you in the upcoming steps as well.
#2. Narrow Down The Most Common Details
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Now that you know who your target audience is, let’s start making the buyer persona. Quickly grab a pen and a paper and let’s begin!
First of all, give a name to your imaginary customer and have a picture of him in your mind.
Next, you have to answer some basic and simple questions. Where they live, whether they are single or not, and so on.
Try to keep these details specific to your target audience only. Also, you can create multiple buyer personas for different groups of the target audience. For example, you can create different buyer personas based on gender, age group, etc.
After you are done with the above steps, it’s time to highlight the most common traits and write them up in a single persona. This way, you go narrow down towards common and smaller details.
#3. Add Their Behaviour And Interests
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After answering some simple questions, it’s time to dig deeper. Try to determine the hobbies and interests of your potential customers. Knowing about your target audiences’ interests can help you target better.
We know that hobbies and interests change from person to person but mostly, people using the same product share some behavioural traits in common.
For knowing the behaviour and interests of your target audience, try to find out what they like to do in their leisure time, how much they like travelling, whether they have any pets or not and so on.
#4. Know Their Career And Income
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Well, this is an important part to determine. People from different professions and income are inclined towards products of different price ranges.
By knowing the profession and income of your target audience, you can determine the price of your products and the way you market your products that suits their profession.
For example, a teacher with a monthly income of INR 30-35K per month is more inclined towards buying a handbag worth INR 1K than one worth INR 25K. Also, she might be looking for a spacious and durable handbag rather than a fancy and delicate one
This way you know what your customer expects from your product and how you can satisfy them.
#5. Pain Point
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Here comes the element that you need to know to make people switch to your brand from any other brand in the market.
Every product has its own set of advantages and disadvantages that it adds to its customers’ lives. Try to find out the problems your target audience is having with the existing products in the market.
Also, try to find what factor makes your target audience buy similar products. Try to solve the problem of your target audience with your product.
Use this detail in the marketing of your product to tell how your product stands out of the crowd and can solve their problems with greater ease than the other products in the market.
Conclusion
Making a buyer persona might turn out a bit difficult in practice. We hope these 5 steps stand helpful when you plan to create a buyer persona for your business and help you target better!
