The marketing campaign of Deadpool became a hit- thanks to the actor Ryan Reynolds. From Hollywood to advertising, he made sure the audience cannot keep calm and each piece becomes the talk of the town. This article covers his best campaigns from Deadpool 1 & 2, Aviation Gin, and Mint Marketing.
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Consumers are more likely to purchase from brands that address social issues and needs of the society. Cause Marketing is when a for-profit organization through a collaboration with an NGO or a charitable campaign supports a social issue and gain marketing benefits from it.
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The human voice has the power to captivate its listeners and allow them to discover the emotions behind the words. When the world is moving towards unconventional means to build momentum with brands, you can connect with them through Podcasts.
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2020 has been the turning point for brands and consumers. With technological advancement and rampant use of social media, consumer behavior has also witnessed significant changes, which brands are trying to meet.
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Consumers have rejected generic persuasion which is why brands have embraced personalized marketing. The article covers a brief idea of what is personalized marketing, its benefits, and how to implement an effective strategy.
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2020 has witnessed a significant digital transformation in all sectors. With the rampant running of social media and increasing use of digital platforms, brands cannot overlook the potential of digital PR. Will traditional PR be undermined and digital PR succeed the throne in 2021 – is what this article all about.
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